Tip: Instead of targeting large keywords (with lots of monthly searches) in one main article – try targeting lots of long tail keywords in lots of different articles. I’ve been having success with this strategy for a long time now – and more recently Spencer and his team at Niche Pursuits have been using this strategy and talking extensively about it.
These keyword research tools should make it easier to create a list of relevant search terms. You should make sure to create awesome landing pages for keywords you want to be found on. You should also think about cornerstone content articles and a great internal linking structure in order to make your SEO strategy complete. In our SEO copywriting course we dive much deeper into keywords, landing pages, and long tail keywords.
If you're struggling to think of more keywords people might be searching about a specific topic, go to Google.com and take a look at the related search terms that appear when you plug in a keyword. When you type in your phrase and scroll to the bottom of Google's results, you'll notice some suggestions for searches related to your original input. These keywords can spark ideas for other keywords you may want to take into consideration.
This tool was originally created to carry out keyword research for paid campaigns using Google's AdWords platform. However, it can also be used to research organic keywords, providing estimated global/local monthly search volumes for keywords (i.e. their popularity) and their competition (i.e. how difficult they are to rank for) for organic search.
Here’s where this tool’s value really comes in: Keyword Tool has keyword research tools for multiple search engines, not just Google. If you want to do keyword research for YouTube, Bing, Amazon, the App Store, or eBay, they’ve got keyword suggestions (and data) for you. If YouTube videos, for example, are a central part of your marketing strategy, this could easily be worth the money.
Matthew, are you still using LTP as part of your strategy given the changes with Google AdWords and MOS the past few months. None of their training reflects these changes in the video tutorials, so it’s a bit slower on the learning curve and seems very limiting on some of the LT Keyword options that are registering no data, when we know there is search data for certain words. Seems like something that was designed to work incredibly smooth is playing catch up from changes in 2 major areas, MOZ and Google.
What I really like about them is extensive detail including the keyword difficulty. Ahrefs uses clickstream data to also show how many clicks you will get from the search engine. This is very useful after knowledge graph integration, as many keywords may have huge traffic but they hardly get any clicks from the search engine. Reason being, they get answers directly from the Google search result. Example of one such query is: “birthdate of any celebrity”
Let me show you an example. I just surfed over to a very popular blog called The Busy Budgeter (www.busybudgeter.com) to find an example topic. Rosemarie is the blogger over there and I’ve been following her journey recently. She’s absolutely killing it online! But, I happen to know that she gets most of her traffic from Pinterest and that working on SEO is one objective that she wishes to tackle. So, let’s see if we can help her out… A quick scan of her homepage tells me what type of content she produces and who her audience is. It appears her audience is largely female, lots of stay-at-home moms and a good portion of her content revolves around teaching others how to make money online.
Here is the part of this post that we’ve all been waiting for. How to make Long Tail Pro pay for itself! I can tell you with absolute certainty that all of this isn’t just fluff designed to try to get you to buy the product. I’ve actually done all 4 of these things – and I continue to do the top 3 to this day! This stuff really works and I make WAY more than enough money, as a result of using Long Tail Pro, to pay for itself.
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You can also filter by query, which is useful when looking at branded queries, or when looking at specific words. For example, only show keywords that include the term "SEO". The graph also allows you to spot trends in across the available metrics and compare week-on-week or month-on-month. This can help you to drill down and monitor progression over time, allowing you to answer questions like "have my branded keywords received more clicks in the last month compared to the previous month?", "has the CTR improved?", "did average positions in Google improve?".
We prefer and suggest Long Tail Pro to all our clients. Long Tail Pro is the best long tail keyword research software online. I use their software for researching keywords for everything from social media marketing bios, to page and blog post titles, to headings (H2, H3, etc.), to meta descriptions, to YouTube descriptions, to content/articles, and so much more!
3. Finally, there's just good old research through trends and news. Google Trends, keeping up on industry news of the business, and even newsjacking (if there are relevant topics). These all require different resources depending on the business, but once you find the leaders in their news you can not only leverage them for keyword research but also glean insights into how you can become an industry leader yourself (and dominate SEO).
From time-to-time – there are discounts or promotions available for Long Tail Pro. Whenever these become available – all links on my site that lead to the Long Tail Pro sales page will reflect the discounted price. If there is a huge sale or a massive deal – I always let my email subscribers know about it as soon as possible. If you’re not on my email list yet – feel free to sign up by clicking the button below. I’ll even send you one of my FREE guides!
It would be great if you can provide comparative analysis of this tool with Google Keyword Planner. Since you’re using this tool so you can provide best comparison. One differentiation which I understood is that this tool works for yahoo and bing as well whereas Google keyword planner works only for Google but Google being a dominating search engine, gives the highest returns, so only this reason may not be enough to buy it.