There, now. We’ve given you an overview of twenty-five cool keyword tools. Of course each of these has its own strengths and caveats, and at least for now, none can match the effectiveness of Google’s Keyword Tool, particularly in language, location, or device-specific results. Google gathers and analyzes vast amounts of data and as you know, the rich only get richer.

The relevant keywords that you target with your ads will bring the right audience to your website. Showing your ads to people that type relevant keywords will result in higher click-through rate (CTR), lower cost-per-click (CPC) and higher conversion rates for your business. As a result, you will spend less money on advertising and generate a better return on investment.
I also hang out in SEO forums and groups and see KC scores tossed around and talked about and pretty much everybody is on the same page. Most agree that you can’t completely rely on the KC score (there are a few factors that can’t quantitatively be measured with a number) – but that the KC score is a VERY good indicator of the competition level for specific keywords. The following diagram realistically shows exactly what to expect from certain KC scores…
Tip: Instead of targeting large keywords (with lots of monthly searches) in one main article – try targeting lots of long tail keywords in lots of different articles. I’ve been having success with this strategy for a long time now – and more recently Spencer and his team at Niche Pursuits have been using this strategy and talking extensively about it.

So which tool should you use? The simple answer is ALL of them!! If the data from several tools suggests that a keyword may be a good keyword to target, than you should feel fairly confident that it is. If your results appear to be contradicting one another for a particular keyword, then you may want to be hesitant in including that keyword in your selection. SEO professionals should never rely on one resource for research. No one tool is going to be 100% accurate and you stand the best chance at making the correct strategic decisions by using a variety of sources.


The relevant keywords that you target with your ads will bring the right audience to your website. Showing your ads to people that type relevant keywords will result in higher click-through rate (CTR), lower cost-per-click (CPC) and higher conversion rates for your business. As a result, you will spend less money on advertising and generate a better return on investment.
In fact, Google Suggest is the best way to find good long tail keywords that people use to find information on Google. Google admits that while Google Autocomplete (another name for the Google Suggest feature) was not designed specifically for marketing, it can deliver meaningful insights and help stay on top of trends. There are also many clever ways to use Google Autocomplete that can help you with SEO.
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Mr. Dean I wanted to drop in and personally thank you for everything you do for us rookies in the online marketing field. I have learned so much from your lessons/guides/articles/videos you name it! I also been using Raven Tools and find it pretty helpful as well in regards to keyword research, what say you? Look forward to all your future posts! Also, it says a lot about you that you actually take the time and respond to the comments that users leave you in your articles, don’t really see that too often these days! All the best!

The old pricing is never coming back, just to be clear. However, if you bought the one time (lifetime) license at $97, you still have lifetime access to the original version of the software you bought. However, if you want the new/upgraded features (like KC scores), you need to buy into a new plan. If you still have questions, contact me or Long tail pro support at longtailpro com / support
The reason I sometimes use this facility with the GKP is to find volume amounts for the keywords I’ve chosen. But, these days, it’s not so important. As long as the Long Tail Keyword makes sense and is something I would put into a search engine, then it’s good enough. Sometimes the most blazingly obvious keywords are often over looked by eager, trying-to-be-clever marketers. Sometimes you need a tool to highlight them.
3. Finally, there's just good old research through trends and news. Google Trends, keeping up on industry news of the business, and even newsjacking (if there are relevant topics). These all require different resources depending on the business, but once you find the leaders in their news you can not only leverage them for keyword research but also glean insights into how you can become an industry leader yourself (and dominate SEO).
This is a really straight-forward strategy. Contrary to popular opinion – small niche websites can actually still work. Basically, you create a small website that is hyper-focused on one long tail keyword. You create the very best resource on that specific topic and publish the very best content on the internet based around that long tail keyword. Monetize with something simple like Adsense, Amazon or another affiliate product – then just sit back and watch the money roll in every month!
The keywords you want to focus your SEO on should closely resemble the vocabulary of your audience. In order to come up with the proper keywords you really have to get inside the heads of the people who search for your website. What terms will people use? How do people search? Which question does your website answer? You should create a list of all search terms people could use and think of combinations and nuances within these search terms.
I just have the free version right now so I don't know all that the pro one can do. But even the free version has A LOT of tools you can use, I haven't even figured them all out yet. But one that I have used is their Content Optimizer. You can take a new or existing content piece of yours, and compare it to one of your competitor's pieces on a similar topic, and see where you might be lacking based on the keywords that are used in each piece.
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3. Set your pre-search filters. Depending on whether you are looking for a new niche to build a site around or trying to find keywords to target on your already existing website, the minimum amount of local monthly searches (LMS) you set might vary. For new niches my LMS criteria is 1,500-5,000 searches, for posts anything from 10-800 is fine. Also, depending on one of these goals you can add a lower or higher number of words in the respective filter: for new niches 3 (or, at times, 2) words minimum, for new posts from 3 or 4 words up.
6. Filters. On the top area of the main pane, you can find the “Filters”. These will allow you to filter your keyword suggestions list in real time. Just start typing and your list will be filtered accordingly. You can filter for “Keywords” (to only show keywords that include a specific word or words); “Suggested Bid” & “Local Searches” allow you to enter minimum or maximum values; “Advertiser Competition” (this comes in handy, because the higher the competition the more money there is to be made if you target that keyword); “Avg. Amazon Reviews” (a neat feature for those who sell products on Amazon or have an Amazon FBA business — less reviews equal less competition, hence more chances to rank on top of Amazon’s product search pages); “Avg. Keyword Competitiveness” or “KC” is Long Tail Pro’s proprietary metric that calculates how hard it is to rank for a keyword in a range from 0 to 100 — 0 being no competition and 100 impossible to rank for. All of these filter columns can be used to sort the keyword suggestion list as you prefer.
I ditto what you are saying. All of the keyword volume data the system is stating is completely way off, false and misleading. They are pulling these numbers now from 3rd party sources, which we all know are directional, but in many cases in left field! I just signed up and will probably be cancelling because I can’t trust or rely on their data. What a shame, because before it was such a great tool.
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