It's important to check that you have a mix of head terms and long-tail terms because it'll give you a keyword strategy that's well balanced with long-term goals and short-term wins. That's because head terms are generally searched more frequently, making them often (not always, but often) much more competitive and harder to rank for than long-tail terms. Think about it: Without even looking up search volume or difficulty, which of the following terms do you think would be harder to rank for?
The simplest KW research tool is google. Type in your topic and scroll to the bottom to see what related results show up. Use those to either write an article or to supplement other articles with some of the keywords. Yes, they are primary phrases so you may not rank for them right away but building your site with these in it will help get rank for them eventually. Also look at what other articles that show up for the keyword use.
Keyword research is a practice search engine optimization (SEO) professionals use to find and research alternative search terms that people enter into search engines while looking for a similar subject. Search engine optimization professionals research additional keywords, which they use to achieve better rankings in search engines. Once they find a niche keyword, they expand on it to find similar keywords. Keyword suggestion tools usually aid the process, like the Google Ads Keyword Planner, which offers a thesaurus and alternative keyword suggestions or by looking into Google Suggest.[1]
He is the co-founder of Neil Patel Digital. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. Neil is a New York Times bestselling author and was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations.
The local data that is returned is a 12 month average of all search queries in the United States using the Google Search Engine and affiliated Google search properties. Using the sidebar on the left, marketers are easily able to specify the keyword matching type (Broad, Exact, Phrase), change the category, and refine their results to contain specific terms.
Long tail keywords can find people who are later in the buying cycle, and more ready to buy. For example, somebody searching for “tents” is probably early in the buying cycle, just starting to research what they want. Whereas somebody who searches for “North Face Kaiju 4 person tent” already knows what they want, and is more likely to be ready to buy.
I also hang out in SEO forums and groups and see KC scores tossed around and talked about and pretty much everybody is on the same page. Most agree that you can’t completely rely on the KC score (there are a few factors that can’t quantitatively be measured with a number) – but that the KC score is a VERY good indicator of the competition level for specific keywords. The following diagram realistically shows exactly what to expect from certain KC scores…
These keyword research tools should make it easier to create a list of relevant search terms. You should make sure to create awesome landing pages for keywords you want to be found on. You should also think about cornerstone content articles and a great internal linking structure in order to make your SEO strategy complete. In our SEO copywriting course we dive much deeper into keywords, landing pages, and long tail keywords.
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But it’s still very useful for getting search volume data (provided your account still shows this), which is helpful when choosing which of the many keywords you’ve found to focus on (although you should take these estimates with a pinch of salt, they are still useful in indicating the relative search volumes of different keywords, even if the absolute estimates are a little off).
5. Use the Keyword Competitiveness “Fetch Now” feature. Now that your list is trimmed down after you applied all those filters in the previous step, you use the KC “Fetch Now” feature that saves you time in retrieving all that invaluable information. Again, depending on the number of keywords it has to check it make take a while (remember that LTP needs to retrieve information from several sources including Google and Moz). During this bulk check if LTP prompts with Google captchas to fill out, just close the software and wait 10 minutes to reopen it and continue your work. (This issue should have already been fixed now with the latest updates to the tool.)
KW Finder is similar to the Google Adwords tool; it even pulls up similar results, which aren’t as entirely on-point as the immediate results from SEMrush and Moz. From my experience with KW Finder, the searches are a lot better if you put some time into manually adding in filters like negative keywords and additional keywords you do want to include.
I just have the free version right now so I don't know all that the pro one can do. But even the free version has A LOT of tools you can use, I haven't even figured them all out yet. But one that I have used is their Content Optimizer. You can take a new or existing content piece of yours, and compare it to one of your competitor's pieces on a similar topic, and see where you might be lacking based on the keywords that are used in each piece.
Basically, Google shows the autocomplete suggestions whenever you start typing anything into Google search box. It is in Google's best interest to show the most relevant keywords in the autocomplete suggestions. Keywords that would help Google to retrieve the most relevant websites and help users find the most relevant content for their search query.
For a long time, I wanted to develop a tool for content marketers that would assist in the process of coming up with blog ideas and subjects. Upon researching developers for this concept I had, I stumbled across  Long Tail Pro, and realized instead of developing a tool myself for fellow bloggers and content marketers, I would throw my support behind this one.
Hey Alex – this is a good question. No tool is going to be spot on. My advice is to not look too much into the accuracy of the metrics, but look at it more as a relative measure. I’m finding Ahrefs to be a good barometer for keyword competitiveness, but I’ve also heard great things about KW Finder lately. I think it’ll more come to personal preference. Both are solid options.
The link back to googles API is crap – it keeps coming up with password authentication which renders it virtually useless when trying to find your own rank. Sells you the software initially. But then tries to sell you a load of stuff afterwards which effectively tells you the first version you have already paid for is useless without the extra “bonuses”. Not a nice way of doing business
Note: the old software version of Long Tail Pro would have spit out several hundred adwords suggestions (many being irrelevant to the seed keyword) for this one seed keyword and then you would have to filter to see only what you wanted to see. With the new cloud version of Long Tail Pro, you set it to show only a certain number of keywords and it displays the most relevant keywords so you have less noise and confusion to filter through.

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In fact, Google Suggest is the best way to find good long tail keywords that people use to find information on Google. Google admits that while Google Autocomplete (another name for the Google Suggest feature) was not designed specifically for marketing, it can deliver meaningful insights and help stay on top of trends. There are also many clever ways to use Google Autocomplete that can help you with SEO.
From time-to-time – there are discounts or promotions available for Long Tail Pro. Whenever these become available – all links on my site that lead to the Long Tail Pro sales page will reflect the discounted price. If there is a huge sale or a massive deal – I always let my email subscribers know about it as soon as possible. If you’re not on my email list yet – feel free to sign up by clicking the button below. I’ll even send you one of my FREE guides!
How much is a keyword worth to your website? If you own an online shoe store, do you make more sales from visitors searching for "brown shoes" or "black boots"? The keywords visitors type into search engines are often available to webmasters, and keyword research tools allow us to find this information. However, those tools cannot show us directly how valuable it is to receive traffic from those searches. To understand the value of a keyword, we need to understand our own websites, make some hypotheses, test, and repeat—the classic web marketing formula.
These 3 keyword matching options are not solely to blame for the large variations seen when comparing data from the keyword tools. Much of this difference can be attributed to the distinctive techniques that the tools use to collect their data. Let’s take a look at how these tools collect and present their data and hopefully it will help clear up any confusion.
The relevant keywords that you target with your ads will bring the right audience to your website. Showing your ads to people that type relevant keywords will result in higher click-through rate (CTR), lower cost-per-click (CPC) and higher conversion rates for your business. As a result, you will spend less money on advertising and generate a better return on investment.
How do you figure out what keywords your competitors are ranking for, you ask? Aside from manually searching for keywords in an incognito browser and seeing what positions your competitors are in, SEMrush allows you to run a number of free reports that show you the top keywords for the domain you enter. This is a quick way to get a sense of the types of terms your competitors are ranking for.
Note: the old software version of Long Tail Pro would have spit out several hundred adwords suggestions (many being irrelevant to the seed keyword) for this one seed keyword and then you would have to filter to see only what you wanted to see. With the new cloud version of Long Tail Pro, you set it to show only a certain number of keywords and it displays the most relevant keywords so you have less noise and confusion to filter through.

I also hang out in SEO forums and groups and see KC scores tossed around and talked about and pretty much everybody is on the same page. Most agree that you can’t completely rely on the KC score (there are a few factors that can’t quantitatively be measured with a number) – but that the KC score is a VERY good indicator of the competition level for specific keywords. The following diagram realistically shows exactly what to expect from certain KC scores…
Use the Google Adwords Keyword Planner to find new and related keywords, but ignore the search volume data! The search volume data in the planner is really only useful for keywords that you’re actually spending money to advertise on. Otherwise, these volumes are not reliable. While not really helpful to decide which keyword is most used by your potential audience, Google Adwords Keyword Planner makes a useful tool in coming up with ideas for potential keywords!

You don’t really need to worry about the volume size either. Too big a number just means you will have to work harder to get ranked in Google. It’s now quite commonplace to see SEO people say it’s best to just go with your gut feeling on a keyword. Just go for something you would type into Google search yourself instead of beating yourself up trying to find that ‘one’ killer keyword.
This is slightly more complicated than it used to be, because you have to actually create a live AdWords Campaign as part of the process! This puts many people off, as it looks as if you have to actually advertise in order to use the tool. You don’t — you can just setup the campaign and then pause it before it runs so you don’t have to spend a penny.
To be convinced of the effectiveness of the product, you have to watch the video. The major benefit you are going to derive from the product is the multiple seed keywords it delivers. Unlike other similar products that give only single seed keyword, you would get multiple seed keyword with this program and you can get this at a time. Because you can process more than one seed at one time, it saves you a lot of time and resources. This is a huge plus to this product.
1. Create a New Project. By clicking on the “+” icon located at the left upper corner, a new pane will show up allowing you to: enter your new project Title; choose your project’s Country (which affects the total of local monthly searches and top 10 Google results shown); pick your project’s Language (which affects generated keywords and the top 10 Google results for users that use that language); select your Search Network (which affects the number of reported searches depending on your choice between “Google” or “Google & search partners”); and toggle the Adult Ideas switch on or off.

KW Finder is similar to the Google Adwords tool; it even pulls up similar results, which aren’t as entirely on-point as the immediate results from SEMrush and Moz. From my experience with KW Finder, the searches are a lot better if you put some time into manually adding in filters like negative keywords and additional keywords you do want to include.
This isn’t the only tool that mines Google Autocomplete. There’s also KeywordTool.io, but this tool restricts results to ~700 keywords (more are available for “pro” members). Infinite Suggest is another alternative, but despite the name, I’ve found that it still doesn’t find anywhere near the number of keywords that Keyword Shitter finds. And there are tons of other Google Autocomplete miners too. Just Google “google auto suggest tool” for more. There’s also this tool from SEOChat which mines autocomplete suggestions from Google, Bing, Amazon, and YouTube.
One possible problem is that although the Keyword Planner has some cool new features (including integration of the Google Traffic Estimator, which will be retired too), as of this writing, the indispensable Exact Match and Phrase Match features are nowhere to be found! Whole books will become useless without these, so I hope Google will eventually port them to the Keyword Planner. Nor do you see the “Include specific content” option, which is a life-saver for the adult industry, which spends the most on Google PPC.
Google has introduced Google Suggest in 2012. Google Suggest is typically used as a live feature while a user is typing a search phrase into the browser or google website. Google Suggest uses the organic search input of billions of users and try to "guess" that way what a user might be searching for even before he completed entering the query or all the words of a keyword phrase.
Pricing plans and pricing structures for Long Tail Pro have changed several times over the years since I first purchased it. I’m not going to make the mistake of publishing any pricing information here. I’ve done that in the past on this blog and I still have several old posts that are live with incorrect pricing information. There is a good chance that people will still be reading this very post several years from now – and surely the pricing that is available today will be different in the future. Just like it was way different in the past. Please click on any of my links within this post or anywhere else on my site to see the latest prices for Long Tail Pro.

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As you can see, LongTailPro is pulling data from Google Adwords. WHAT?! So LTP uses a mix of their own massive data (launched in 2011) and data pulled via API from Majestic.com, Moz.com, and Google Adwords (http://adwords.google.com). Once you input your seed keywords, LongTailPro outputs suggested keywords related to your seed keywords, search volume, Adwords suggested bid, Adwords competition, total words, rank value, average keyword competition, language searched, and location searched.
This is another common reason people won’t get Long Tail Pro. Their stubbornness can stem from many reasons – including the two mentioned above. Too stubborn to pay for it (can be confused with too cheap to pay). Or too stubborn to learn about the benefits. But the main reason is that lots of people actually think that they are better off without Long Tail Pro. Either they do their keyword research the free (hard) way which takes a LOT of time and knowledge and usually isn’t very effective. Or they use a different keyword research tool which they think is better. Let me just tell you – there is no better or more effective keyword research tool than Long Tail Pro. More than 70,000 marketers can’t be wrong and over the past few years Long Tail Pro has become the standard when it comes to keyword research tools.
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