Great Top 10 keyword research tools list. Thank you for posting Robbie! I really appreciated the feedback from the experts. There are a definitely a few tools here worthy of taking note of. I have also been using DYNO Mapper (http://www.dynomapper.com) as a keyword research tool. DYNO Mapper is a visual sitemap generator that delivers keywords on all pages of any site. The user simply inputs any existing URL into the system and it will scan thousands of pages.

Long tail keywords can find people who are later in the buying cycle, and more ready to buy. For example, somebody searching for “tents” is probably early in the buying cycle, just starting to research what they want. Whereas somebody who searches for “North Face Kaiju 4 person tent” already knows what they want, and is more likely to be ready to buy.
5. Use the Keyword Competitiveness “Fetch Now” feature. Now that your list is trimmed down after you applied all those filters in the previous step, you use the KC “Fetch Now” feature that saves you time in retrieving all that invaluable information. Again, depending on the number of keywords it has to check it make take a while (remember that LTP needs to retrieve information from several sources including Google and Moz). During this bulk check if LTP prompts with Google captchas to fill out, just close the software and wait 10 minutes to reopen it and continue your work. (This issue should have already been fixed now with the latest updates to the tool.)
Analyzing the current top 10 search results in Google is the most important part of keyword research. This is where you determine whether or not you can produce a webpage that can beat any or all of those results. The process is known as first page analysis – and it is by far the hardest process to understand and really figure out (especially when you first start out). Don’t worry though – Long Tail Pro has detailed and in-depth instructional videos available that show you exactly how to do this.

Because I’m naturally leery of tools, I was very hesitant to make any snap judgments on Long Tail Pro. But after I read the reviews on the product and learned more about its seriously cool developer Spencer Haws, I decided to give it a go and made the $97 purchase. As soon as I started using the tool, I quickly fell in love with these two main features:
Tip: Instead of targeting large keywords (with lots of monthly searches) in one main article – try targeting lots of long tail keywords in lots of different articles. I’ve been having success with this strategy for a long time now – and more recently Spencer and his team at Niche Pursuits have been using this strategy and talking extensively about it.

Be sure to re-evaluate these keywords every few months -- once a quarter is a good benchmark, but some businesses like to do it even more often than that. As you gain even more authority in the SERPs, you'll find that you can add more and more keywords to your lists to tackle as you work on maintaining your current presence, and then growing in new areas on top of that.


* Please note our tool currently assumes Google having ~ 83% of the market, with Bing + Yahoo! splitting the remaining 17% of the market. Actual market conditions may vary significantly from that due to a variety of factors including: search location, search market demographics, how much marketshare mobile search has relative to desktop in that particular vertical, etc.
How do I know this? Because I’ve done it! In late 2013 I was still struggling to earn a respectable income online. I started up a keyword research service and marketed it to just this blog audience. It turned out to be quite popular. Basically – I would find niches using Long Tail Pro then create Keyword Research Packages. Each package contained usually several hundred keywords with KC scores calculated. I was selling these packages for anywhere between $97 to $147. I even sold one single package for $597! That one had very high search volumes and very low competition.
Recently I had a dilemma with one of my projects, it is related to ecards and many people still using word “cards” instead of “ecards” but Google Keyword Planner and some other tools showed almost the same information for both keywords. At the same time I did not want to have many words “cards” and “ecards” on the landing pages. Semrush helped very much. I found correct data and made a nice PPC campaign.

The only problem is that you can’t possibly laser-target every ad to the search query, and your landing page will definitely not be as targeted as it could be either. Not even dynamic keyword insertion (DKI) would help, because who wants to click on an ad with the headline of just “Bounce House”? Let’s just say it gets tricky, and you’re a little lazy if that’s all you do.


Wordstream is a free keyword tool that makes it easy and fast to get those keywords that your business needs most in order to drive traffic through paid and organic search.  All you need to do is enter a website URL or keyword and you will get hundreds of relevant keyword results that are tailored to your country or industry. Every keyword has an estimated CPC, competition score, and a proprietary opportunity score that will assist you in budgeting for your online campaigns. You can download your list in a CSV format and upload it in AdWords directly and begin to work on your new campaigns.
"I've been doing keyword research for years, and I can tell you that dealing with hundreds of keywords and dozens of spreadsheets is enough to make anyone lose the will to live. Keyword Researcher is great because not only does it let you easily find keywords that people are actually searching for, but it has a clean and simple interface that makes it easy to keep track of what you've found. If I'm stuck and need some new ideas, I just fire it up and usually find several things to write about in a few minutes."

In addition, you can dig into the paid side of search and find out what keywords your competitors are bidding on, and then leverage those keywords for your own organic benefit if you're not already doing so. Search Metrics does this as well, but I've found SEMRush to provide a greater range of keywords and they save more historical keyword data than Search Metrics.
Are you a business owner, online marketer or content creator? If so, most likely you would like more people to visit your website, read your content and buy your products or services. The easiest way to achieve it is to find out what your potential customers or readers are searching for on Google and create content on your website around these topics.

I’ve owned a dozen or so Keyword Tools in my time and most of them are basically the same, but I’ve always thought the best Long Tail Keyword research tool is the very quiet and reserved Keyword Researcher Pro. I don’t see it being shouted from the rooftops and I don’t see any aggressive marketing for it, but my…it’s a real useful tool that I now wouldn’t be without.


You can also filter by query, which is useful when looking at branded queries, or when looking at specific words. For example, only show keywords that include the term "SEO". The graph also allows you to spot trends in across the available metrics and compare week-on-week or month-on-month. This can help you to drill down and monitor progression over time, allowing you to answer questions like "have my branded keywords received more clicks in the last month compared to the previous month?", "has the CTR improved?", "did average positions in Google improve?".

This is a really straight-forward strategy. Contrary to popular opinion – small niche websites can actually still work. Basically, you create a small website that is hyper-focused on one long tail keyword. You create the very best resource on that specific topic and publish the very best content on the internet based around that long tail keyword. Monetize with something simple like Adsense, Amazon or another affiliate product – then just sit back and watch the money roll in every month!


You can also filter by query, which is useful when looking at branded queries, or when looking at specific words. For example, only show keywords that include the term "SEO". The graph also allows you to spot trends in across the available metrics and compare week-on-week or month-on-month. This can help you to drill down and monitor progression over time, allowing you to answer questions like "have my branded keywords received more clicks in the last month compared to the previous month?", "has the CTR improved?", "did average positions in Google improve?".
If you’re serious about making a success of blogging, you need a keyword research tool like this. Such tools can also prove useful before you even begin. If you have several ideas, you can do your research up-front, and see which niche gives you the most chance of success, and which is already highly competitive. Working this out can save you an awful lot of time and money in the long run.

"I've been doing keyword research for years, and I can tell you that dealing with hundreds of keywords and dozens of spreadsheets is enough to make anyone lose the will to live. Keyword Researcher is great because not only does it let you easily find keywords that people are actually searching for, but it has a clean and simple interface that makes it easy to keep track of what you've found. If I'm stuck and need some new ideas, I just fire it up and usually find several things to write about in a few minutes."

Well there are a few things I look for (I will produce a bonus video about this topic and add it to the other bonus video tutorial) but basically I like to see sites like forums/niche sites/Q&A sites in the top 10 along with other things like sites that are not targeting exact keyword in title/meta, sites with low page authority and domain authority, sites that are less than 3 years old etc etc
It’s very easy to use, fast and smooth and gives you tons of Long Tail Keywords. You only pay for the web based software once, so there are never any monthly fees. I’ve also been impressed over the years at how easy it is to update. These updates are free and the creator (Clever Gizmos) is always moving with the ever changing world of SEO and updated API’s to keep his program up to speed and fresh.
What are people looking for on your site? These terms are keywords in the vocabulary of your actual audience and should definitely be added to your keyword list. Do not forget to look at the keywords people filled in that didn’t get any results: this was stuff people were expecting but didn’t find. You can look into the results of your internal search in Google Analytics at Behavior → Site Search → Search Terms.
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Great Top 10 keyword research tools list. Thank you for posting Robbie! I really appreciated the feedback from the experts. There are a definitely a few tools here worthy of taking note of. I have also been using DYNO Mapper (http://www.dynomapper.com) as a keyword research tool. DYNO Mapper is a visual sitemap generator that delivers keywords on all pages of any site. The user simply inputs any existing URL into the system and it will scan thousands of pages.
Understanding which websites already rank for your keyword gives you valuable insight into the competition, and also how hard it will be to rank for the given term. Are there search advertisements running along the top and right-hand side of the organic results? Typically, many search ads means a high-value keyword, and multiple search ads above the organic results often means a highly lucrative and directly conversion-prone keyword.

I recently decided to go with ahrefs after using spyfu for a couple years and trialing secockpit. I was a moz client for awhile too about a year ago. I found spyfu data to be sketchy (or just plain wrong) fairly often, and moz, I don’t know, just didn’t seem like they were really into supporting what I wanted to know. secockpit was achingly slow for a trickle of data. ahrefs isn’t nearly so graph-y as spyfu, but they are so blazing fast and the data is so deep. I enjoy it a great deal, even if it is spendy.
3. Finally, there's just good old research through trends and news. Google Trends, keeping up on industry news of the business, and even newsjacking (if there are relevant topics). These all require different resources depending on the business, but once you find the leaders in their news you can not only leverage them for keyword research but also glean insights into how you can become an industry leader yourself (and dominate SEO).
So which tool should you use? The simple answer is ALL of them!! If the data from several tools suggests that a keyword may be a good keyword to target, than you should feel fairly confident that it is. If your results appear to be contradicting one another for a particular keyword, then you may want to be hesitant in including that keyword in your selection. SEO professionals should never rely on one resource for research. No one tool is going to be 100% accurate and you stand the best chance at making the correct strategic decisions by using a variety of sources.
I came across Longtail Pro this morning, downloaded the trial version and was about to buy the $97 program…seems like a good buy. But the more research I’ve done today, it seems the KC score is an absolute must for anyone who is serious about making money with niche sites. I hate to spend the bucks, but hate even more leaving money and possibly niche site success. Any advice?

Long Tail Pro is a keyword research tool that helps you quickly find low competition keywords for your website.  In particular, the tool is built for people doing SEO (search engine optimization) as opposed to people doing paid ads (Google Adwords PPC).  I'm sure there are some advertisers that use the tool for paid ad keyword research, but the tool was built for SEO keyword research.

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