How much is a keyword worth to your website? If you own an online shoe store, do you make more sales from visitors searching for "brown shoes" or "black boots"? The keywords visitors type into search engines are often available to webmasters, and keyword research tools allow us to find this information. However, those tools cannot show us directly how valuable it is to receive traffic from those searches. To understand the value of a keyword, we need to understand our own websites, make some hypotheses, test, and repeat—the classic web marketing formula.
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Basically, Google shows the autocomplete suggestions whenever you start typing anything into Google search box. It is in Google's best interest to show the most relevant keywords in the autocomplete suggestions. Keywords that would help Google to retrieve the most relevant websites and help users find the most relevant content for their search query.
Usually, the various search engines provide their own keyword suggestion tools, which also include the number of searches for each of those keywords. The keyword researcher uses this information to select the correct keyword, depending on the SEO goals of the website. Around 20–25% of searches are very specific long tail keywords entered into Google every single day. It's easy to rank said keywords when there is the right amount of content and backlinks to match. Keyword research is a valuable and high return activity in the search marketing field.
To be able to rank in the search engines is an art that must be understood and finding the right Keyword tool that fits into your comfort zone is a must. What I mean by ‘comfort zone’ is having a keyword tool that doesn’t confuse you before you begin even searching. Some go into far too much detail than is necessary. All you need really are good long tail ‘common sense’ keywords that other marketers may have missed.
The local data that is returned is a 12 month average of all search queries in the United States using the Google Search Engine and affiliated Google search properties. Using the sidebar on the left, marketers are easily able to specify the keyword matching type (Broad, Exact, Phrase), change the category, and refine their results to contain specific terms.
You can also filter by query, which is useful when looking at branded queries, or when looking at specific words. For example, only show keywords that include the term "SEO". The graph also allows you to spot trends in across the available metrics and compare week-on-week or month-on-month. This can help you to drill down and monitor progression over time, allowing you to answer questions like "have my branded keywords received more clicks in the last month compared to the previous month?", "has the CTR improved?", "did average positions in Google improve?".
Long Tail Pro is a great keyword research tool that allows you to make a profit quickly. It helps dig out the right keywords to build your business and beat your competitors. If you are looking for software that would help you to make your money easily and quickly, look for Long Tail Pro. Moreover, it is stress free, as you can just make your money without stress and significantly reduces your chance of failing in your business. You can always consider yourself a winner before you even start.
If you are a locksmith or a pizza shop mobile search ads which drive conversion oriented calls are highly valuable. However for businesses with more complex sales funnels desktop visitors have a substantially higher visitor value than mobile phone users. In August of 2016 TripAdvisor executives stated their visitor values on desktop and tablet devices were similar, but cell phone visitors were only worth 30% to 1/3 as much. Smaller businesses likely see a deeper click value discount on smart phones and other small mobile devices where typing (and thus converting) is hard to do.
I use Ahrefs to find ideas for keywords to add into content, and content to create around keyword opportunities. I like how Ahrefs shows keyword difficulty, search volume, traffic potential (how much organic search traffic it’s possible to get when you rank #1 for a parent topic keyword) and lets you group keywords together to create lists. It’s really useful.
Great Top 10 keyword research tools list. Thank you for posting Robbie! I really appreciated the feedback from the experts. There are a definitely a few tools here worthy of taking note of. I have also been using DYNO Mapper (http://www.dynomapper.com) as a keyword research tool. DYNO Mapper is a visual sitemap generator that delivers keywords on all pages of any site. The user simply inputs any existing URL into the system and it will scan thousands of pages.
Following a very busy (and lucrative) 2015, I’ve decided to take the majority of 2016 off and use the time to invest in various relationships and things that really matter in the long run. But in the midst of this “time off,” I’ve learned so many lessons and picked up new skills and seen new perspectives that I would never have been exposed to had I just kept on grinding away at the existing business.