Wordstream is a free keyword tool that makes it easy and fast to get those keywords that your business needs most in order to drive traffic through paid and organic search. All you need to do is enter a website URL or keyword and you will get hundreds of relevant keyword results that are tailored to your country or industry. Every keyword has an estimated CPC, competition score, and a proprietary opportunity score that will assist you in budgeting for your online campaigns. You can download your list in a CSV format and upload it in AdWords directly and begin to work on your new campaigns.
And so on and so on. The point of this step isn't to come up with your final list of keyword phrases -- you just want to end up with a brain dump of phrases you think potential customers might use to search for content related to that particular topic bucket. We'll narrow the lists down later in the process so you don't have something too unwieldy.
For example, assume your search ad generated 5,000 impressions in one day, of which 100 visitors have come to your site, and three have converted for a total profit (not revenue!) of $300. In this case, a single visitor for that keyword is worth $3 to your business. Those 5,000 impressions in 24 hours could generate a click-through rate of between 18-36% with a #1 ranking (see the Slingshot SEO study for more on potential click-through rates), which would mean 900-1800 visits per day, at $3 each, or between 1 and 2 million dollars per year. No wonder businesses love search marketing!
I use Ahrefs to find ideas for keywords to add into content, and content to create around keyword opportunities. I like how Ahrefs shows keyword difficulty, search volume, traffic potential (how much organic search traffic it’s possible to get when you rank #1 for a parent topic keyword) and lets you group keywords together to create lists. It’s really useful.
So whilst Long Tail Pro has just continued to grow in revenue every single year and comes highly recommended, you may want to check if all the important features are fully functioning before signing up. Especially the KC feature (keyword competitiveness) as it is so fundamental to keyword research and making an informed choice on whether or not to go into a particular niche.
In Keyword Planner, formerly known as the Keyword Tool, you can get search volume and traffic estimates for keywords you're considering. Unfortunately, when Google transitioned from Keyword Tool to Keyword Planner, they stripped out a lot of the more interesting functionality. But you can make up for it a bit if you take the information you learn from Keyword Planner and use Google Trends to fill in some blanks.
For a long time, I wanted to develop a tool for content marketers that would assist in the process of coming up with blog ideas and subjects. Upon researching developers for this concept I had, I stumbled across Long Tail Pro, and realized instead of developing a tool myself for fellow bloggers and content marketers, I would throw my support behind this one.
The reason I sometimes use this facility with the GKP is to find volume amounts for the keywords I’ve chosen. But, these days, it’s not so important. As long as the Long Tail Keyword makes sense and is something I would put into a search engine, then it’s good enough. Sometimes the most blazingly obvious keywords are often over looked by eager, trying-to-be-clever marketers. Sometimes you need a tool to highlight them.
Am I worried that my keyword research might not be effective since I only look at the KC score? No. Not really. Because I tend to target only the longer tail keywords these days. I don’t go after the huge main keywords anymore. They’re too hard to rank for. But long tail keywords are really easy to find with Long Tail Pro and they are usually much easier to rank for.
Quick question… in your review you mentioned focusing on some products like ProductNamethat are spelled as Product Name and are low competition. My question is how would you tackle a review using a keyword like that? Would you make that the primary one that is misspelled? Would you mix them with the spaced spelling and correct spelling? I’ve found some good ones and would appreciate some direction on how you’d handle writing a post to rank for the spaced keyword?
I’d give Long Tail Pro a 4.5/5 stars for its’ ease of use, ability to generate a high number of long tail keyword searches of low to medium competition, check rankings and check Top 10 competition on any keyword search as to what the results of number of backlinks, domain authority/page authority and other pertinent ranking data from Moz.com’s api.
"Our whole team has a copy of Keyword Researcher, we use it for everyone of our client's keyword research for the 'Long Tail' and we use it every day to come up with blog post ideas and ideas for guest posting. We couldn't live without this tool. I have used every paid keyword research tool under the sun, and this by far is my favorite tool for mining the Long Tail."
I’ve bought and used just about everything under the sun.. Swissmade marketings product.. MS ..stealth jw analyzer.. Ilovegooglepage1 the list goes on. I used LTP platinum. The one I use is kw blaze. I bought it in 2012 and still goes to this day with Skype support is vgood if there’s any update issues. It has kw competirveness.. Moz rank ..fb likes.. A researcher.. And more quite powerful yet is free of mo.thly fees.
Spencer, it seems like you got out at just the right time and made your money? Seeing as Google has basically stopped giving access to their free keyword tool. I own the FULL lifetime license $290+ I think is was. Now Longtail Pro is useless due to the restrictions that Google has put in place. Do you know what the future plans are for Longtail Pro to get around this issue that I’m sure everyone is facing? Or can you get some feedback from the new owners?
This might be the easiest way to make Long Tail Pro pay for itself. I’m pretty sure that the affiliate program is open to anybody (even if you don’t currently own the product). Simply get signed up and then promote it any way you see fit (within the Terms of Service, of course). If you couldn’t tell, I’ve been doing this for quite awhile via this blog and I’ve earned a healthy sum of money over the years as a result.
Once you've entered a keyword, you'll be presented with a range of data: Google Search Volume, Competition, CPC, and Opportunity Score. This data provides advertisers with at-a-glance data that they can use as the basis for their next campaign. No other free keyword tool provides as much free keyword data as WordStream's new and improved Free Keyword Tool. Try it today and see how much easier keyword research can be with WordStream.
In addition, you can dig into the paid side of search and find out what keywords your competitors are bidding on, and then leverage those keywords for your own organic benefit if you're not already doing so. Search Metrics does this as well, but I've found SEMRush to provide a greater range of keywords and they save more historical keyword data than Search Metrics.
2) Software project no 2 – invite your readers to participate and select 2-5 that will enter a mastermind group with you – and let the readers follow the progress – from brainstorming to hiring a coder, to beta testing, to “how to reach out to get sales” (I know you wrote a post on this – but would be great to tag along). And then those that are not part of the Mastermind group could be added to a forum/FB group and can then follow along and develop and ask each other for help.