Keyword research is an activity you undertake every now and then. If you have a clear definition about the product or service you want to ‘sell’ with your website, you should be able to come up with keywords, related keywords, and even more related keywords to make your awesome website (more) findable. As your product and the market will evolve, your keyword strategy should do the same.
In addition, you can dig into the paid side of search and find out what keywords your competitors are bidding on, and then leverage those keywords for your own organic benefit if you're not already doing so. Search Metrics does this as well, but I've found SEMRush to provide a greater range of keywords and they save more historical keyword data than Search Metrics.
You can receive keyword ideas from your audience or team because people are a rich source of keyword date. Seed keywords presents a unique tool that users utilize in generating keyword ideas from other individuals. You need to begin by creating a scenario in a question form by asking people what they would search for in case they are looking for answers to their questions. Seed keywords will develop a unique URL that you can share with your relevant audience or team once you have created a scenario. Your viewers will begin to enter their desired keyword phrases and this will be added to the seed keywords. This data is downloadable in the form of a CSV or you can simply click to view the results of each keyword in Google. You can look for the search volumes in other keyword tools like Google planner once you have your list of keywords.
I just downloaded a free version of LTP 3.1.0 and I cannot figure out why I can’t see the table headers of ‘Page Authority’, ‘Domain Authority’, ‘Juice Links’, etc next to ‘Keyword Competitiveness’. Normally, I should be able to see these but instead I see new categories like ‘Trust Flow’, ‘Citation Flow’, ‘Domain CF’, ‘Domain TF’ and so on. I thought I can still use the regular version of LTP for 10 day trial so I am not sure why I see different categories. Is it b/c I am on version 3.1.0 instead of 3.0? Let me know if you have any idea.Thanks!
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