Well, if you haven’t heard the news yet, the word on the street is Google has shut down their widely popular keyword tool for public use. Now if you want access to Google sanctioned keyword data you have to sign up for an Adwords account. Of course there are a ton of theories surrounding why Google would make this decision, some are more obvious than others. But to many of us Google’s motivations seem pointless when we still have work to do! Luckly we exist in a vibrant industry where innovation is at the core of most of what we do. As such we have a slew of different tools available to replace Google’s tool.
To drive search engine traffic, whether through organic search or paid search advertisements, you need the right keywords, plus a process to expand your keyword lists over time. That’s where our free tool comes in. WordStream’s Free Keyword Tool gives you hundreds of relevant keyword results, plus additional, actionable information like competition level and estimated CPC, all for free!
Wordstream is a free keyword tool that makes it easy and fast to get those keywords that your business needs most in order to drive traffic through paid and organic search. All you need to do is enter a website URL or keyword and you will get hundreds of relevant keyword results that are tailored to your country or industry. Every keyword has an estimated CPC, competition score, and a proprietary opportunity score that will assist you in budgeting for your online campaigns. You can download your list in a CSV format and upload it in AdWords directly and begin to work on your new campaigns.
Making a list remains hard. And up until a few years ago, doing your keyword research was much easier. You could simply check Google Analytics to see which terms people used to find your website. That is no longer possible. So you’re pretty much left in the dark about the terms people use in search engines to end up at your website. Luckily, there are some other tools which can make your keyword research a bit easier, and could help you speed up the process a bit:
One possible problem is that although the Keyword Planner has some cool new features (including integration of the Google Traffic Estimator, which will be retired too), as of this writing, the indispensable Exact Match and Phrase Match features are nowhere to be found! Whole books will become useless without these, so I hope Google will eventually port them to the Keyword Planner. Nor do you see the “Include specific content” option, which is a life-saver for the adult industry, which spends the most on Google PPC.
Keywords are supplied with accurate, clickstream-based metrics, some of which are exclusive to Ahrefs. For example, Clicks and Clicks Per Search can give you a better idea of how much traffic your content can get. That’s a burning issue today – many queries never translate into clicks because Google reveals answers for them at the top of SERP (i.e., Knowledge Card).
1) SEMrush - I believe that among all the 3rd party software, SEMrush has the largest keyword database. Their search volume data is pretty accurate and aligns with the Google keyword planner. Also, based on the type of content that needs to be produced (i.e. informational, transactional, etc.), one can utilize different filtering options available in it.
I’d give Long Tail Pro a 4.5/5 stars for its’ ease of use, ability to generate a high number of long tail keyword searches of low to medium competition, check rankings and check Top 10 competition on any keyword search as to what the results of number of backlinks, domain authority/page authority and other pertinent ranking data from Moz.com’s api.
Tax implications vary by country and type of business sale, and more. I did an asset sale to try and take advantage of the lower capital gains tax rate as much as possible. Honestly, the reason we don’t talk about these things much is because I don’t want to give bad advice…I’m not an attorney or accountant, so everyone should seek out their own advice.