Provides links to price estimate tools from Google AdWords. That Google AdWords tool showed the necessary bid to rank #1 for 85% of queries, and roughly how much traffic you could expect AdWords to send you based on that bid price and ad position, though, as mentioned above, Google has obfuscated their data in their interface for everyone but longtime AdWords advertisers.
In Keyword Planner, formerly known as the Keyword Tool, you can get search volume and traffic estimates for keywords you're considering. Unfortunately, when Google transitioned from Keyword Tool to Keyword Planner, they stripped out a lot of the more interesting functionality. But you can make up for it a bit if you take the information you learn from Keyword Planner and use Google Trends to fill in some blanks.
SEMrush is a very useful tool for both researching competitors when starting a site or for growing an established site. I really like to find weaker niche sites that still seem to be ranking for lots of keywords; SEMrush helps me see what they are ranking for and what I can potentially target. You can also see what keywords you’re on the cusp of ranking for with your established site - another very useful feature.
I actually don't use any keyword tools aside from Google Trends, but only rarely do I even use that. I try to talk to many of our target audience members (entrepreneurs) as I can. I attend events, I have phone calls, I sit next to them while working. Generally speaking, I think it's a waste of time to START with keyword tools instead of actual customers. Yes, you can target people in broad swaths and get a high level sense for what's interesting and trending, but at least in the case of our business at NextView Ventures, it's way more powerful to talk to actual "customers" you serve.
Because great content requires a deep understanding of the main idea (e.g., “ac repair houston”) and the supporting subtopics that require coverage (e.g., “central ac vs portable ac systems”) and the common issues that users seek answers for (e.g., “freon,” “refrigeration loops,” “coolant refills,” “troubleshooting”), the effectiveness of a keyword reporting tool is only as strong as the SEO pro using it.
Note: the old software version of Long Tail Pro would have spit out several hundred adwords suggestions (many being irrelevant to the seed keyword) for this one seed keyword and then you would have to filter to see only what you wanted to see. With the new cloud version of Long Tail Pro, you set it to show only a certain number of keywords and it displays the most relevant keywords so you have less noise and confusion to filter through.
This tool was originally created to carry out keyword research for paid campaigns using Google's AdWords platform. However, it can also be used to research organic keywords, providing estimated global/local monthly search volumes for keywords (i.e. their popularity) and their competition (i.e. how difficult they are to rank for) for organic search.
The experts love SEMrush, but will you? Take the tool for a test drive and decide for yourself. For a limited time I'm giving all my readers an exclusive one month free access to SEMrush PRO. You'll get unrestricted access to all the tool's features. If you decide SEMrush is not for you, cancel anytime during the one month trial and you won't be charged a penny. 
In Keyword Planner, formerly known as the Keyword Tool, you can get search volume and traffic estimates for keywords you're considering. Unfortunately, when Google transitioned from Keyword Tool to Keyword Planner, they stripped out a lot of the more interesting functionality. But you can make up for it a bit if you take the information you learn from Keyword Planner and use Google Trends to fill in some blanks.
The old pricing is never coming back, just to be clear. However, if you bought the one time (lifetime) license at $97, you still have lifetime access to the original version of the software you bought. However, if you want the new/upgraded features (like KC scores), you need to buy into a new plan. If you still have questions, contact me or Long tail pro support at longtailpro com / support

Earlier, I wrote a post about the use of long tail keywords. Focusing on long tail keywords could be a good strategy, especially when trying to rank in a highly competitive market. But how do you decide on which (long tail) keywords you want to rank? This post will give you some handy tips and keyword research tools to make your keyword research a bit easier.

The Search Based Keyword Tool is intended for researching keywords within Google’s Adwords network. Unlike the Keyword Tool, the Search based Keyword Tool is based solely on searches from Google.com. This factor causes the search volumes displayed to be considerably lower than the Keyword Tool. Because this tool is intended for paid search keyword research, it contains additional information on Suggested Bid and Ad/Search Share. The Search Based Keyword Tool is seamlessly integrated into the Google Adwords interface and allows marketers to add keywords to their PPC campaigns without having to login to their Adwords Client Center.


Don’t get me wrong. There are lots of other tools that I love and use (and promote) that also make a big difference in everything I do online now. But Long Tail Pro is probably THE most important. Getting search engine traffic to websites 101 doesn’t get more basic than doing good and proper keyword research. And nothing makes keyword research faster and easier than Long Tail Pro. Allow me to explain…
Analyze Keyword Difficulty – Targeting difficult keywords with the highest competition is not always the best idea. The SEMrush Keyword Difficulty tool helps you determine keywords’ difficulties. By indicating a particular keyword’s percentage of difficulty, this tool helps you estimate how easy it would be to seize your competitors’ organic positions in the SERPs.
Here’s where this tool’s value really comes in: Keyword Tool has keyword research tools for multiple search engines, not just Google. If you want to do keyword research for YouTube, Bing, Amazon, the App Store, or eBay, they’ve got keyword suggestions (and data) for you. If YouTube videos, for example, are a central part of your marketing strategy, this could easily be worth the money.
This might be the easiest way to make Long Tail Pro pay for itself. I’m pretty sure that the affiliate program is open to anybody (even if you don’t currently own the product). Simply get signed up and then promote it any way you see fit (within the Terms of Service, of course). If you couldn’t tell, I’ve been doing this for quite awhile via this blog and I’ve earned a healthy sum of money over the years as a result.
Hey Alex – this is a good question. No tool is going to be spot on. My advice is to not look too much into the accuracy of the metrics, but look at it more as a relative measure. I’m finding Ahrefs to be a good barometer for keyword competitiveness, but I’ve also heard great things about KW Finder lately. I think it’ll more come to personal preference. Both are solid options.
As for the history of the company, as I explained, I created Long Tail Pro back in 2011.  At the time, I was creating tons of niche sites and was doing alot of keyword research and content creation.  I was trying to figure out what types of keywords would rank quickly in the search engines, specifically Google, and I was frustrated with the other keyword research tools (in particular Market Samurai) out there.
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