They also seem to be getting this wrong often enough that I've got less confidence that the keywords that make up these groups really belong there. I recently tried to check the volume for the keyword [active monitoring] (the practice of checking on a network by injecting test traffic and seeing how it's handled, as opposed to passive monitoring) and the Keyword Planner gave me the volume for [activity monitor] (aka Fitbit).

As you can see, LongTailPro is pulling data from Google Adwords. WHAT?! So LTP uses a mix of their own massive data (launched in 2011) and data pulled via API from Majestic.com, Moz.com, and Google Adwords (http://adwords.google.com). Once you input your seed keywords, LongTailPro outputs suggested keywords related to your seed keywords, search volume, Adwords suggested bid, Adwords competition, total words, rank value, average keyword competition, language searched, and location searched.
While this one isn’t necessarily a keyword research tool, it will give you valuable insight into how the keywords you’ve been optimizing for so far are actually performing for you. You might realize that you could start ranking for more keywords with more difficult competition, for example, or that only keywords on certain subjects are working for you.
2) SEMrush- This tool offers fantastic competitive research around domains to find what keywords could be driving traffic for your competitors. Looking at paid keywords ad spend can also help you know which keywords might have monetary value worth pursuing organically. If a competitor is willing to spend a high ad budget on terms and you think they do a good job running their ad campaign, then its a good indication it is worth organic ranking effort.
More on this How to Do Keyword Research with SEMrush Keyword Magic Tool Post Maria Raybould SEMrush Toolkit for SEO Ebook Mar 16, 2018 Intent research: Confirming your keyword intent assumptions with Google ads Webinar recorded on  Sep 20, 2018 Of course, knowing where to start can be difficult. Below you'll find the five best SEO keyword research tools I recommend for startups to begin a well-rounded keyword foundation for your campaigns.
You can also filter by query, which is useful when looking at branded queries, or when looking at specific words. For example, only show keywords that include the term "SEO". The graph also allows you to spot trends in across the available metrics and compare week-on-week or month-on-month. This can help you to drill down and monitor progression over time, allowing you to answer questions like "have my branded keywords received more clicks in the last month compared to the previous month?", "has the CTR improved?", "did average positions in Google improve?".
Use the Google Adwords Keyword Planner to find new and related keywords, but ignore the search volume data! The search volume data in the planner is really only useful for keywords that you’re actually spending money to advertise on. Otherwise, these volumes are not reliable. While not really helpful to decide which keyword is most used by your potential audience, Google Adwords Keyword Planner makes a useful tool in coming up with ideas for potential keywords!
Long Tail Pro is a great keyword research tool that allows you to make a profit quickly. It helps dig out the right keywords to build your business and beat your competitors. If you are looking for software that would help you to make your money easily and quickly, look for Long Tail Pro. Moreover, it is stress free, as you can just make your money without stress and significantly reduces your chance of failing in your business. You can always consider yourself a winner before you even start.
I’d give Long Tail Pro a 4.5/5 stars for its’ ease of use, ability to generate a high number of long tail keyword searches of low to medium competition, check rankings and check Top 10 competition on any keyword search as to what the results of number of backlinks, domain authority/page authority and other pertinent ranking data from Moz.com’s api.
Hey Alex – this is a good question. No tool is going to be spot on. My advice is to not look too much into the accuracy of the metrics, but look at it more as a relative measure. I’m finding Ahrefs to be a good barometer for keyword competitiveness, but I’ve also heard great things about KW Finder lately. I think it’ll more come to personal preference. Both are solid options.

Note: If you can’t justify using Ahrefs on a monthly basis, you could sign up for a month, do your KW research and cancel. That said, if you can justify the monthly pricing it’s well worth keeping because you’ll get access to the ongoing functionality such as rank tracking and web monitoring. It also means there’s no need to use any other tools to track rankings or monitor mentions on the web.

Given you have a good idea of where to start and are fairly confident you are speaking the same language as your client, jump start research by generating related keyphrases and long tail variants with the ever so easy to use Google Autocomplete. This tool makes predictions based on what you are typing that are a reflection of Google search activity.
Within the results, Long Tail Pro inserted several more keywords based on that suggestion and automatically calculated all relevant stats (including KC Scores). It only took me a few seconds to scan those results and see a great long tail keyword – legitimate work from home jobs with no startup fee. This exact keyword gets 210 monthly searches and has a KC Score of only 25! Rosemarie could easily write an article for her Busy Budgeter site that is optimized for this exact keyword and she should be able to rank in Google somewhat easily.
2. The second category are keyword tools based on the competition. One of the first things to determine is not only who the business competitors are, but who the SEO competitors are. Keyword research can be done by simply doing research on high-performing competitors. Some of my favorite domain-based keyword tools are SEMrush, SpyFu, and BrightEdge's Data Cube.
These are usually single-word keywords with insane amounts of search volume and competition (for example, “insurance” or “vitamins”). Because searcher intent is all over the place (someone searching for “insurance” might be looking for a car insurance quote, a list of life insurance companies or a definition of the word), Head Terms usually don’t convert very well.
The relevant keywords that you target with your ads will bring the right audience to your website. Showing your ads to people that type relevant keywords will result in higher click-through rate (CTR), lower cost-per-click (CPC) and higher conversion rates for your business. As a result, you will spend less money on advertising and generate a better return on investment.

As you can see, LongTailPro is pulling data from Google Adwords. WHAT?! So LTP uses a mix of their own massive data (launched in 2011) and data pulled via API from Majestic.com, Moz.com, and Google Adwords (http://adwords.google.com). Once you input your seed keywords, LongTailPro outputs suggested keywords related to your seed keywords, search volume, Adwords suggested bid, Adwords competition, total words, rank value, average keyword competition, language searched, and location searched.

If you are a locksmith or a pizza shop mobile search ads which drive conversion oriented calls are highly valuable. However for businesses with more complex sales funnels desktop visitors have a substantially higher visitor value than mobile phone users. In August of 2016 TripAdvisor executives stated their visitor values on desktop and tablet devices were similar, but cell phone visitors were only worth 30% to 1/3 as much. Smaller businesses likely see a deeper click value discount on smart phones and other small mobile devices where typing (and thus converting) is hard to do.


Long Tail Pro is a keyword research tool that helps you quickly find low competition keywords for your website.  In particular, the tool is built for people doing SEO (search engine optimization) as opposed to people doing paid ads (Google Adwords PPC).  I'm sure there are some advertisers that use the tool for paid ad keyword research, but the tool was built for SEO keyword research.
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