The Google Keyword Tool has a variety of helpful features meant to streamline the keyword research process. By entering terms or phrases into the search box, the Keyword Tool allows you to build extensive, relevant keyword lists from one simple interface. By default, the tool displays Advertising Competition, Global Monthly Searches, Local Monthly Searches, and Local Search Trends for each keyword. Additional options allow marketers to show the estimated Average Cost per Click, Ad share, and Search Share.
Google prefers to not share long tail searches in this tool – because the tool is designed for Google Adwords advertisers. If advertisers bid on those long tails – they would have less competition and therefore pay less for the Adword, and therefore Google would make less money e.g. bidding on the term weight loss for girls under 18 is cheaper than weight loss.
Keyword everywhere is another useful keyword tool. You can install it on either Firefox or Google Chrome. The tool will be able to show you competition data, cost per click, and Google Keyword search volume of multiple websites and keywords. This free extension can help you to save a lot of time. It can assist you to find long-tail phrases including their precise search volume, competition data, and CPC.
A service like BrightEdge comes with the biggest costs associated, but its SaaS solution for SEO covers many areas inside of a single ecosystem, including the ability to explore keyword data. This may be a benefit for agencies that wish to reduce redundancies across vendors, but eventually, it is likely that the need for a second tool will present itself as talent and effort levels increase inside of your SEO department.
Before you can put it to use and start making Long Tail Pro pay for itself, you first need to understand exactly what Long Tail Pro does and how it will benefit you. The number one benefit and feature of Long Tail Pro is that it helps you analyze the competition in Google much faster and more effectively than if you tried to do it only using free tools.
The WordStream suite of Keyword Tools is an integrated and actionable set of keyword tools designed to help search marketers with keyword search, keyword suggestion, keyword grouping, PPC keyword research, keyword analysis, long-tail keyword research, and negative keyword discovery, going beyond the capabilities that a typical free keyword tool can offer.
How do I know that the KC score measures competition accurately? When I first started using the KC feature – I didn’t know for sure. But I’ve been using it since December of 2012. I’ve published literally hundreds of different articles (in different niches) around keywords with low to medium KC scores and I have a pretty good feel for the accuracy. More than 5 years of successfully ranking for low competition keywords has convinced me to completely trust the KC scores that are calculated within Long Tail Pro.
So which tool should you use? The simple answer is ALL of them!! If the data from several tools suggests that a keyword may be a good keyword to target, than you should feel fairly confident that it is. If your results appear to be contradicting one another for a particular keyword, then you may want to be hesitant in including that keyword in your selection. SEO professionals should never rely on one resource for research. No one tool is going to be 100% accurate and you stand the best chance at making the correct strategic decisions by using a variety of sources.
I’d give Long Tail Pro a 4.5/5 stars for its’ ease of use, ability to generate a high number of long tail keyword searches of low to medium competition, check rankings and check Top 10 competition on any keyword search as to what the results of number of backlinks, domain authority/page authority and other pertinent ranking data from Moz.com’s api.
The program works in different operating systems such as Mac, Windows and other operating systems. If you like, you can install the device in more than one operating system. Many users who have Apples have testified that it works well in that operating system. It means that you can install it in different operating systems without paying additional monies for that. If you want Long Tail Pro to work perfectly, you can run it through Adobe Air. Incidentally, it does not cost you anything to have Adobe Air installed in your operating system. However, you have to ensure that your Adobe Air was updated for you to derive maximum benefit from the program. The program can be tried for ten days free. If you do not like the program after the trial, you can decide to buy it. Moreover, the programs enjoy customer support. It remains the best tool you can rely on to support your internet efforts. Also you can learn more about keyword research from spencer haws Here.
1) Ahrefs to quickly see “the big picture” when it comes to any keyword I'm researching. I can instantly see the top holders in the SERPs. I then immediately take the top holders list and go check out their sites. I need to make sure I can beat them content-wise, otherwise I will search for another keyword to try and rank for, or perhaps go down the long-tail route. The Ahrefs tool and data quality get better and better every year. It's one of my favorite tools.
The objective of keyword research is to generate, with good precision and recall, large number of terms that are highly relevant yet non-obvious to the given input keyword. Process of keyword research involves brainstorming and the use of keyword research tools. To achieve the best SEO results, it is important to optimize a website as well as backlinks for the most relevant keywords. It is good practice to search for related keywords that have low competition and still a high number of searches. This makes it easier to achieve a higher rank in search engines which usually results in higher web traffic. The downside of this practice is that the website is optimized for alternative keywords instead of the main keyword; main keywords might be very difficult to rank for due to high competition. There are three essential concepts to consider when conducting keyword research. Good keywords are closely related to the subject of the website. Most search engines use an internal quality system to check website relevance related to possible keywords, a non relevant keyword is unlikely to rank well for a website. Good Keyword that are highly competitive are less likely to rank in the top. Keywords that have no monthly searches generate no traffic and therefore are useless for SEO. Keyword stuffing in a web page should be avoided.
The relevant keywords that you target with your ads will bring the right audience to your website. Showing your ads to people that type relevant keywords will result in higher click-through rate (CTR), lower cost-per-click (CPC) and higher conversion rates for your business. As a result, you will spend less money on advertising and generate a better return on investment.
SEMrush is a very useful tool for both researching competitors when starting a site or for growing an established site. I really like to find weaker niche sites that still seem to be ranking for lots of keywords; SEMrush helps me see what they are ranking for and what I can potentially target. You can also see what keywords you’re on the cusp of ranking for with your established site - another very useful feature.
This is a rather crude metric because it presumes one can monetize all the traffic they receive AND one can generate as much profit per visitor as Google does. Anyone who could do both of those would likely displace Google as the first consumer destination in their market (like how many people in the United States start ecommerce searches on Amazon.com rather than Google.com).
Hey Alex – this is a good question. No tool is going to be spot on. My advice is to not look too much into the accuracy of the metrics, but look at it more as a relative measure. I’m finding Ahrefs to be a good barometer for keyword competitiveness, but I’ve also heard great things about KW Finder lately. I think it’ll more come to personal preference. Both are solid options.
3. Set your pre-search filters. Depending on whether you are looking for a new niche to build a site around or trying to find keywords to target on your already existing website, the minimum amount of local monthly searches (LMS) you set might vary. For new niches my LMS criteria is 1,500-5,000 searches, for posts anything from 10-800 is fine. Also, depending on one of these goals you can add a lower or higher number of words in the respective filter: for new niches 3 (or, at times, 2) words minimum, for new posts from 3 or 4 words up.
2) SpyFu: I suggest to have paid account on SpyFu. I just need to find my competitors who using Adwords and review them using this tool. It will show me what ads and keywords they are using. Note that my competitor who paid for that particular keyword knows exactly that it is important for his business including recent trends. Also using SEO feature you can input any URL and find our which keywords they are ranking for.
The Google Keyword Tool is SUPER helpful for building a foundation for your keyword research strategy. At the end of the day, these search numbers are coming straight from the horses mouth. You can filter down to a hyper-local level and see which keywords are getting the largest search volume. Plus, with it’s integration with PPC you can get a quick idea about commercial intent by looking at the bid and competition metrics. How much are people bidding on KWs, higher = more likely to generate a return. Usually its aligned with search intent. That said, the trending data is a little less reliable. I would still use Trends to analyze the popularity/ seasonality of KW search volume.
The primary difference is that Long Tail Pro is a big time saver over MS. With Long Tail Pro you are able to enter in multiple seed keywords at once (rather than just 1 with MS). So, instead of entering in 1 seed keyword, waiting five minutes, then going back and entering in one more; you can enter 5 seed keywords (for example), hit generate and then see all the keyword ideas at once!
The Google Keyword Planner used to be great it's now frustrating to use.... and almost impossible to get in to without setting up your first ad. Big shame google big shame. I would love to share more info about your tool over on my website [link removed by moderator] for my local business clients - have you got something you can send over for me to add to the site?
Matthew, are you still using LTP as part of your strategy given the changes with Google AdWords and MOS the past few months. None of their training reflects these changes in the video tutorials, so it’s a bit slower on the learning curve and seems very limiting on some of the LT Keyword options that are registering no data, when we know there is search data for certain words. Seems like something that was designed to work incredibly smooth is playing catch up from changes in 2 major areas, MOZ and Google.
I want to share how and why I sold the company in order to both educate and inspire potential software entrepreneurs. I certainly don't know everything and obviously companies sell for much more than I sold Long Tail Pro for (I won't be featured in Tech Crunch anytime soon); however, I'm willing to share what I have learned and hopefully that can be beneficial to a few of you.