Because great content requires a deep understanding of the main idea (e.g., “ac repair houston”) and the supporting subtopics that require coverage (e.g., “central ac vs portable ac systems”) and the common issues that users seek answers for (e.g., “freon,” “refrigeration loops,” “coolant refills,” “troubleshooting”), the effectiveness of a keyword reporting tool is only as strong as the SEO pro using it.
Keyword Overview looks at the entered term on its own and addresses expected searches per month, the difficulty of competing against Page 1 results for the same term, a rough estimate of organic click-through opportunities (versus paid ads and non-organic positions on the search engine results page), and the perceived priority that the user should assign to optimization for this term, where the higher the score, the higher the demand and a lowered level of competition.
This makes Google Suggest a relevant source for keyword research, it contains a large amount of organic keywords very closely related to a full or partial keyword and can be used to find additional most searched appending keywords that make the whole keyword less competitive. Google Suggest can be researched through the Google Search website or through a compatible browser for a small amount of keywords but also in large scale using free scraper tools.
You can use this tool while searching for ad group ideas or keywords. Keyword planner acts like a workshop that you can use to expand existing network search network campaigns or build new ones. The tool can allow you to search for AdWords tool ideas or keywords, view the performance of a list of keywords, retrieve historic statistics, and develop a new list of keywords by multiplying many keywords lists together. A free keyword planner, AdWords tool can also assist the user in selecting a list of competitive budgets and bids that you can include in your campaigns. You can utilize keyword planner in laying the foundation of a successful online campaign whether you are a highly experienced pro or new to online. All you need is a Google AdWords account and you will be ready to sign in and get on the move.
How do I research keywords? This is a common question I get from clients. And my immediate response is… Long Tail Pro! With the update to Google Adwords Keyword Planner (rendering it near worthless) without paying for Google ads and to test actually search volume for keywords, the generic Avg. search volume range they provide gives you ZERO actionable data! See example below:
To be able to rank in the search engines is an art that must be understood and finding the right Keyword tool that fits into your comfort zone is a must. What I mean by ‘comfort zone’ is having a keyword tool that doesn’t confuse you before you begin even searching. Some go into far too much detail than is necessary. All you need really are good long tail ‘common sense’ keywords that other marketers may have missed.
This might be the easiest way to make Long Tail Pro pay for itself. I’m pretty sure that the affiliate program is open to anybody (even if you don’t currently own the product). Simply get signed up and then promote it any way you see fit (within the Terms of Service, of course). If you couldn’t tell, I’ve been doing this for quite awhile via this blog and I’ve earned a healthy sum of money over the years as a result.
How do I access my download for Long Tail Pro after I purchase? There actually IS NOT a download available for Long Tail Pro anymore – now that they switched over to a cloud-based platform! No more software download means that you can use your Long Tail Pro subscription from any web browser anywhere! Just watch your email inbox for the email address you used when you made the purchase. All instructions will be sent there. Make sure you put those initial emails in a Save folder so you can access them later if you need to.
Quick question… in your review you mentioned focusing on some products like ProductNamethat are spelled as Product Name and are low competition. My question is how would you tackle a review using a keyword like that? Would you make that the primary one that is misspelled? Would you mix them with the spaced spelling and correct spelling? I’ve found some good ones and would appreciate some direction on how you’d handle writing a post to rank for the spaced keyword?
Note: the old software version of Long Tail Pro would have spit out several hundred adwords suggestions (many being irrelevant to the seed keyword) for this one seed keyword and then you would have to filter to see only what you wanted to see. With the new cloud version of Long Tail Pro, you set it to show only a certain number of keywords and it displays the most relevant keywords so you have less noise and confusion to filter through.
Pricing plans and pricing structures for Long Tail Pro have changed several times over the years since I first purchased it. I’m not going to make the mistake of publishing any pricing information here. I’ve done that in the past on this blog and I still have several old posts that are live with incorrect pricing information. There is a good chance that people will still be reading this very post several years from now – and surely the pricing that is available today will be different in the future. Just like it was way different in the past. Please click on any of my links within this post or anywhere else on my site to see the latest prices for Long Tail Pro.
This is another common reason people won’t get Long Tail Pro. Their stubbornness can stem from many reasons – including the two mentioned above. Too stubborn to pay for it (can be confused with too cheap to pay). Or too stubborn to learn about the benefits. But the main reason is that lots of people actually think that they are better off without Long Tail Pro. Either they do their keyword research the free (hard) way which takes a LOT of time and knowledge and usually isn’t very effective. Or they use a different keyword research tool which they think is better. Let me just tell you – there is no better or more effective keyword research tool than Long Tail Pro. More than 70,000 marketers can’t be wrong and over the past few years Long Tail Pro has become the standard when it comes to keyword research tools.
But if you’re serious about content and inbound marketing, and you want to create great industry-related blog posts that lead to more traffic, leads, and sales–then you should at least give it a test drive (assuming you need content ideas). Like I said, it comes with an excellent guarantee, and you can visit the site here or click the image below to watch more videos regarding this impressive tool.
The Google Keyword Tool has a variety of helpful features meant to streamline the keyword research process. By entering terms or phrases into the search box, the Keyword Tool allows you to build extensive, relevant keyword lists from one simple interface. By default, the tool displays Advertising Competition, Global Monthly Searches, Local Monthly Searches, and Local Search Trends for each keyword. Additional options allow marketers to show the estimated Average Cost per Click, Ad share, and Search Share.
I’ve owned a dozen or so Keyword Tools in my time and most of them are basically the same, but I’ve always thought the best Long Tail Keyword research tool is the very quiet and reserved Keyword Researcher Pro. I don’t see it being shouted from the rooftops and I don’t see any aggressive marketing for it, but my…it’s a real useful tool that I now wouldn’t be without.
Tip: Instead of targeting large keywords (with lots of monthly searches) in one main article – try targeting lots of long tail keywords in lots of different articles. I’ve been having success with this strategy for a long time now – and more recently Spencer and his team at Niche Pursuits have been using this strategy and talking extensively about it.
A very popular and highly competitive keyword on Google search engine is "making money." It has 85,300,000 search results, meaning that millions of websites are relevant or competing for that keyword. Keyword research starts with finding all possible word combinations that are relevant to the "making money" keyword. For example, a keyword "acquiring money" has significantly fewer search results, only 61 000 000, but it has the same meaning as "making money." Another way is to be more specific about a keyword by adding additional filters. Keyword "making money online from home in Canada" is less competitive on a global scale and therefore easier to rank for. Furthermore, keywords also have various intents which can affect whether the marketer would want to target that keyword. Multiple tools are available (both free and commercial) to find keywords and analyze them.
Ever since Google announced the impending demise of the AdWords Keyword Tool and their preference for its new avatar – the Keyword Planner, yet another hot discussion has sprung up in the SEO community. This time, strong adherents of the free-for-all ideology are riled at Google’s decision to make the Keyword Planner accessible only to marketers who’ve explicitly signed up to Google’s AdWords (which is one step more than having a Gmail account), taking it closer to being a paid tool in future! I don’t see this as a hindrance, because most other keyword (or other) tools require you to create an account and sign in before you can use them, even if they’re free. But if Google does it, we have reason to pounce on them, don’t we?
Creating a psychologically alluring title is important--because search engines will rank our document (in part) based on how many clicks the title is getting--relative to other articles on Google's Search Results Page (SERP). Hence, a title that has some stylistic panache, will (in theory) ultimately rank higher than a title that doesn't have anything eye-catching about it.
In order to know which keywords to target, it's essential to not only understand the demand for a given term or phrase, but also the work required to achieve high rankings. If big brands take the top 10 results and you're just starting out on the web, the uphill battle for rankings can take years of effort. This is why it's essential to understand keyword difficulty.
The simplest KW research tool is google. Type in your topic and scroll to the bottom to see what related results show up. Use those to either write an article or to supplement other articles with some of the keywords. Yes, they are primary phrases so you may not rank for them right away but building your site with these in it will help get rank for them eventually. Also look at what other articles that show up for the keyword use.
Within a matter of seconds, Long Tail Pro showed me the top 25 Adwords suggestions for my seed keyword, with KC Scores already calculated! After scanning the list, I found a couple of keyword ideas that I wanted to drill further into. One of these was the keyword – legitimate work from home jobs. This keyword by itself would be very difficult to rank for (KC Score of 40) – but the new cloud version of Long Tail Pro allows me to easily grab up to 20 more suggestions based just on this keyword. I clicked the button to do that (as shown in the image below).
This comes with a monthly fee though, so why have that recurring revenue drain when you can just get MS or LTP for that matter on a one off fee. They are both virtually the same in my opinion. This is the only thing that is stopping me from buying the software. If the calculation of keyword difficulty was included in the one off fee, i wouldn’t mind paying the full $97.
4. Set post-search filters. After your keyword suggestion fetch is completed — which might take a while if you input a lot of seed keywords — you need to filter your list. You can: filter out keywords that don’t include buyer modifiers like “best”, “buy”, “purchase”, “discount”, “review” (it’s possible to input one or more words in the filter field at the same time: just separate the words with a comma); add a minimum and maximum amount of LMS; set a minimum amount in “Suggested Bid”; and check for only high “Advertiser Competition” keywords.
I’d give Long Tail Pro a 4.5/5 stars for its’ ease of use, ability to generate a high number of long tail keyword searches of low to medium competition, check rankings and check Top 10 competition on any keyword search as to what the results of number of backlinks, domain authority/page authority and other pertinent ranking data from Moz.com’s api.
For the first few months, there was certainly a transition period. However, the new team was able to take over the reigns fairly quickly. A big reason for the quick transition is because I had automated most of the business already. So, the fact that I was stepping away didn't make a huge difference since all the sales, marketing emails, and many other details were already happening on an automated basis.