This tool allows you to type in your keyword phrase or keyword in the field that is provided and it will generate a long list of suggested keywords.  It has three button level and you can perform a deeper search by clicking on button level 2. You will get a list of keywords or keyword phrases that are related to the original list provided in level one. If you want to continue further, you can click on level three and then click the link at the bottom to download the data. The tool can assist you to discover those keywords that your competitors could be ignoring and use those opportunities to create fresh targeted content.
It's wonderful to deal with keywords that have 5,000 searches a day, or even 500 searches a day, but in reality, these popular search terms actually make up less than 30% of the searches performed on the web. The remaining 70% lie in what's called the "long tail" of search. The long tail contains hundreds of millions of unique searches that might be conducted a few times in any given day, but, when taken together, comprise the majority of the world's search volume.
You can also ask Long Tail Pro to get extra information like “Global Search Volume” (amount of monthly searches globally for each exact-match search term), “Domain Availability” (to see if exact-match domains are available), “Google Title Competition” and “Bing Title Competition” (this is the “allintitle” search that checks the number of sites that are using the same keyword in the title of their pages).
Note: the old software version of Long Tail Pro would have spit out several hundred adwords suggestions (many being irrelevant to the seed keyword) for this one seed keyword and then you would have to filter to see only what you wanted to see. With the new cloud version of Long Tail Pro, you set it to show only a certain number of keywords and it displays the most relevant keywords so you have less noise and confusion to filter through.
They’ll show you information like how many external links the site has, the number of Facebook and Google+ shares, estimated visits per month, and its page authority. All of this is valuable intel that can give you insight into where your page could potentially rank against them, without needing to do more research with a separate tool or on another page.
Long Tail Pro is a keyword research tool that helps you quickly find low competition keywords for your website.  In particular, the tool is built for people doing SEO (search engine optimization) as opposed to people doing paid ads (Google Adwords PPC).  I'm sure there are some advertisers that use the tool for paid ad keyword research, but the tool was built for SEO keyword research.
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