TIP: A really good strategy for increasing your search engine rankings (and maybe even getting a featured snippet), is to pick a number of popular questions, and answer them in your content. You can do this in the form of a ‘Question & Answer’ section or maybe ‘FAQs’. Just pick half a dozen or so questions, and list them, together with a short answer.
Wordstream is a free keyword tool that makes it easy and fast to get those keywords that your business needs most in order to drive traffic through paid and organic search. All you need to do is enter a website URL or keyword and you will get hundreds of relevant keyword results that are tailored to your country or industry. Every keyword has an estimated CPC, competition score, and a proprietary opportunity score that will assist you in budgeting for your online campaigns. You can download your list in a CSV format and upload it in AdWords directly and begin to work on your new campaigns.
You can filter your results by 24 business verticals, including Apparel, Arts & Entertainment, Autos & Vehicles, Beauty & Fitness, Books & Literature, Business & Industrial, Computers & Electronics, Finance & Banking, Food & Drink, Toys & Games, Health, Hobbies & Leisure, Home & Garden, Internet & Telecom, Jobs & Education, Law & Government, News Media & Publications, Family & Community, Occasions & Gifts, Pets & Animals, Real Estate, Retail & General Merchandise, Sports & Fitness, and Travel & Tourism.
The SEO market has been recording a lot of advancements in the recent past. The world has thousands of keyword research tools and it’s hard for you to grasp all of them. Some of them come free of charge while others have to be paid. There are so many free keyword tools that generate excellent results in the various search engines. This article eases your work by presenting top ten free keyword research tools you can find in the market. You can use any of them depending on your SEO needs and nature of industry.
I’ve found google trends to be an interesting way to see if a keyword (and by extension a niche) is growing or shrinking, and whether it’s seasonal or not. I can’t think of any other tool out there that can reliably tell you this information, so that’s really useful. Also, if you’re building a site, especially an authority site, getting onto something that’s trending upwards is a fantastic idea.
Once you've entered a keyword, you'll be presented with a range of data: Google Search Volume, Competition, CPC, and Opportunity Score. This data provides advertisers with at-a-glance data that they can use as the basis for their next campaign. No other free keyword tool provides as much free keyword data as WordStream's new and improved Free Keyword Tool. Try it today and see how much easier keyword research can be with WordStream.
Usually, the various search engines provide their own keyword suggestion tools, which also include the number of searches for each of those keywords. The keyword researcher uses this information to select the correct keyword, depending on the SEO goals of the website. Around 20–25% of searches are very specific long tail keywords entered into Google every single day. It's easy to rank said keywords when there is the right amount of content and backlinks to match. Keyword research is a valuable and high return activity in the search marketing field.
While this one isn’t necessarily a keyword research tool, it will give you valuable insight into how the keywords you’ve been optimizing for so far are actually performing for you. You might realize that you could start ranking for more keywords with more difficult competition, for example, or that only keywords on certain subjects are working for you.
Matthew, are you still using LTP as part of your strategy given the changes with Google AdWords and MOS the past few months. None of their training reflects these changes in the video tutorials, so it’s a bit slower on the learning curve and seems very limiting on some of the LT Keyword options that are registering no data, when we know there is search data for certain words. Seems like something that was designed to work incredibly smooth is playing catch up from changes in 2 major areas, MOZ and Google.
Wordtracker is another service that requires an annual subscription to utilize all of its features. Their database is made up of 330 million search terms, collected from the major metacrawlers, Dogpile and Metacrawler, and is updated weekly. The search data they show is a record of the number of times the exact keyword or phrase has been searched in the United States over the last 365 days. As in the case of Keyword Discovery, this difference in default keyword matching type causes Wordtracker to display search volumes significantly lower than what Google’s tools show.
Understanding which websites already rank for your keyword gives you valuable insight into the competition, and also how hard it will be to rank for the given term. Are there search advertisements running along the top and right-hand side of the organic results? Typically, many search ads means a high-value keyword, and multiple search ads above the organic results often means a highly lucrative and directly conversion-prone keyword.
Answer: Google Keyword Planner was created to find keywords for Google ads. It will likely not produce very good keyword suggestions for SEO or content marketing purposes. Google Keyword Planner often hides good long tail keywords. To find long tail keywords for SEO, you can use Keyword Planner alternatives such as Google Trends, Google Suggest or Keyword Tool.
I actually don't use any keyword tools aside from Google Trends, but only rarely do I even use that. I try to talk to many of our target audience members (entrepreneurs) as I can. I attend events, I have phone calls, I sit next to them while working. Generally speaking, I think it's a waste of time to START with keyword tools instead of actual customers. Yes, you can target people in broad swaths and get a high level sense for what's interesting and trending, but at least in the case of our business at NextView Ventures, it's way more powerful to talk to actual "customers" you serve.
It's not always about getting visitors to your site, but about getting the right kind of visitors. The usefulness of this intelligence cannot be overstated; with keyword research you can predict shifts in demand, respond to changing market conditions, and produce the products, services, and content that web searchers are actively seeking. In the history of marketing, there has never been such a low barrier to entry in understanding the motivations of consumers in virtually any niche.
The only problem is that you can’t possibly laser-target every ad to the search query, and your landing page will definitely not be as targeted as it could be either. Not even dynamic keyword insertion (DKI) would help, because who wants to click on an ad with the headline of just “Bounce House”? Let’s just say it gets tricky, and you’re a little lazy if that’s all you do.
Most people who use the Google’s auto complete feature to generate keywords that they include in their blog title or page find Soovle to be a very useful tool. This tool moves the auto complete feature a step forward by getting inputs from several sources like Amazon, Yahoo, Wikipedia, Bing apart from Google itself. This assists the user to generate keywords that drive online traffic in a better way. The default is usually set to Google but you can switch to the other options at your own will and view how the outcome keeps on changing. You can experiment with a broad range of keywords by running them through a specialized tool such as the keyword inspector as a way of extracting value that will boost your sales on Amazon.
Hi – I’ve read your post with great interest. Not only am I happy for you and your success, it does provide a glimmer of hope to those of us who do have “other” ideas. I, too, have had an idea for a very long time now, but I have no idea how to go about “making it a reality.” I am not a programmer either… though I do know some html… I also remember the old days of having even a web developer holding domains hostage, never mind the site’s entire code. And, yes, that is one of the major things that stops me from even discussing things with a developer. I simply don’t trust them…