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Long Tail Pro is a keyword research tool. Keyword research helps you find exact keywords that people are actually searching for. Some keywords are high competition (meaning it is harder to rank for on your site) and some have lower competition (easier for you to rank). How does Long Tail Pro work? First it finds the actual keywords for you based on the ‘seed keywords’ that you input. Then it helps you analyze the competition to see which keywords will be harder or easier for you to rank. How does this benefit you? You can take those ‘easier to rank’ keywords and use them in your content to increase search engine traffic to your site.
Keyword Overview looks at the entered term on its own and addresses expected searches per month, the difficulty of competing against Page 1 results for the same term, a rough estimate of organic click-through opportunities (versus paid ads and non-organic positions on the search engine results page), and the perceived priority that the user should assign to optimization for this term, where the higher the score, the higher the demand and a lowered level of competition.
While this one isn’t necessarily a keyword research tool, it will give you valuable insight into how the keywords you’ve been optimizing for so far are actually performing for you. You might realize that you could start ranking for more keywords with more difficult competition, for example, or that only keywords on certain subjects are working for you.
I just have the free version right now so I don't know all that the pro one can do. But even the free version has A LOT of tools you can use, I haven't even figured them all out yet. But one that I have used is their Content Optimizer. You can take a new or existing content piece of yours, and compare it to one of your competitor's pieces on a similar topic, and see where you might be lacking based on the keywords that are used in each piece.
5. Use the Keyword Competitiveness “Fetch Now” feature. Now that your list is trimmed down after you applied all those filters in the previous step, you use the KC “Fetch Now” feature that saves you time in retrieving all that invaluable information. Again, depending on the number of keywords it has to check it make take a while (remember that LTP needs to retrieve information from several sources including Google and Moz). During this bulk check if LTP prompts with Google captchas to fill out, just close the software and wait 10 minutes to reopen it and continue your work. (This issue should have already been fixed now with the latest updates to the tool.)

Google Adwords search volume tool is highly effective and extremely easy to use. If you’re new to keyword research and just want some quick info on the search volume and competition level of a few keywords you have in mind, this is a great tool to use. Just enter in the specific keywords that you want to compare, and then view the results. You’ll be able to see the search volume, general competition level, and suggested Adwords bid.
Long tail keywords can find people who are later in the buying cycle, and more ready to buy. For example, somebody searching for “tents” is probably early in the buying cycle, just starting to research what they want. Whereas somebody who searches for “North Face Kaiju 4 person tent” already knows what they want, and is more likely to be ready to buy.

I will use the tool to pull in a lot of keywords related to a theme and group them into relevant topics. These topics will either become their own content page or will be combined with other topics to create a page. KeywordTool.io is similar to other tools out there such as Uber Suggest, which I've used for a long time, but it tends to produce more keywords and it provides search volume for the keywords.

The relevant keywords that you target with your ads will bring the right audience to your website. Showing your ads to people that type relevant keywords will result in higher click-through rate (CTR), lower cost-per-click (CPC) and higher conversion rates for your business. As a result, you will spend less money on advertising and generate a better return on investment.
Answer: Google Keyword Planner was created to find keywords for Google ads. It will likely not produce very good keyword suggestions for SEO or content marketing purposes. Google Keyword Planner often hides good long tail keywords. To find long tail keywords for SEO, you can use Keyword Planner alternatives such as Google Trends, Google Suggest or Keyword Tool.
Long Tail Pro is a keyword research tool that helps you quickly find low competition keywords for your website.  In particular, the tool is built for people doing SEO (search engine optimization) as opposed to people doing paid ads (Google Adwords PPC).  I'm sure there are some advertisers that use the tool for paid ad keyword research, but the tool was built for SEO keyword research.
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