Once I have a list of phrases, rankings, and volumes from these tools, I'll look to internal tools (maybe Excel, Access, or another database) to organize, classify, and forecast opportunity. This is where I'll estimate a competitor's traffic based on volume & position CTR, set goals for a target position, and estimate traffic based off that position's CTR and keyword volume.
Tip: Instead of targeting large keywords (with lots of monthly searches) in one main article – try targeting lots of long tail keywords in lots of different articles. I’ve been having success with this strategy for a long time now – and more recently Spencer and his team at Niche Pursuits have been using this strategy and talking extensively about it.
Positive reviews from hundreds of users have shown that Long Tail Pro by Spencer Haws is the supportive tool available for internet workers. It is a reliable tool, which would help you to stay on top of your competition by ranking topmost on the search engines. You can test run the program before you buy it. It is highly recommended for every internet marketer.
You can also filter by query, which is useful when looking at branded queries, or when looking at specific words. For example, only show keywords that include the term "SEO". The graph also allows you to spot trends in across the available metrics and compare week-on-week or month-on-month. This can help you to drill down and monitor progression over time, allowing you to answer questions like "have my branded keywords received more clicks in the last month compared to the previous month?", "has the CTR improved?", "did average positions in Google improve?".
Making a list remains hard. And up until a few years ago, doing your keyword research was much easier. You could simply check Google Analytics to see which terms people used to find your website. That is no longer possible. So you’re pretty much left in the dark about the terms people use in search engines to end up at your website. Luckily, there are some other tools which can make your keyword research a bit easier, and could help you speed up the process a bit:
It’s very easy to use, fast and smooth and gives you tons of Long Tail Keywords. You only pay for the web based software once, so there are never any monthly fees. I’ve also been impressed over the years at how easy it is to update. These updates are free and the creator (Clever Gizmos) is always moving with the ever changing world of SEO and updated API’s to keep his program up to speed and fresh.
Great article again. I was just thinking why can’t I find an article of yours on keyword research and then boom here it is. Thanks again. On another subject are your articles on link building still relevant ?. As I have been guilty of as Brian Deane calls it the publish and pray method. I would really like to know what is method of choice for link building. Thanks again Ian.
Keyword Researcher is designed to search the Autocomplete databases of Google, YouTube, and even Amazon.com. That's a lot of keyword sources! As you probably know, if you're building an authority site, or if you would like to become a dominant player in your niche, then starting with a large database of keywords (that your customers are actually typing in) is a powerful marketing tool.
3) KWFinder is one of the "newer" kids on the block, but it's probably just about the easiest way I have found to find new long-tail keywords quickly. A couple of things I like about this tool is that it allows me to create lists of keywords. So I can group up my different sites by lists and revisit them at a later date. I can export the data to CSV and start building out campaigns. It also keeps a nice scrolling list of the last 20+ keywords you have looked up. The SEO difficulty indicator comes in very handy as well! As far as ease of use goes, KWFinder wins hands down.
Keyword research is an activity you undertake every now and then. If you have a clear definition about the product or service you want to ‘sell’ with your website, you should be able to come up with keywords, related keywords, and even more related keywords to make your awesome website (more) findable. As your product and the market will evolve, your keyword strategy should do the same.
Trying to rank for the keyword “Best Headphones” will see your post, page, or article buried in the depths of a billion search engine pages, and it’s never going to surface in the top thousand pages, let alone page one…ever! But going for a keyword, or Long Tail keyword phrase “What are the Best Headphones for Sleeping” will stand you in better shape to get somewhere close, or even on, the first page.
6. Filter by KC and sort your list. Like some of the other filters you can input a minimum and maximum amount in the KC column and sort by that. Some people prefer to sort ascendingly to do their analysis from the easiest to the toughest keywords. For a new site try to find keywords with KC equal or under 20 or 30. Despite the super helpful KC score, you should further analyze your best looking keywords individually to be sure they are good to go. So click on them to check your top-10 competitor sites and pages.
So what exactly is Keyword Competitiveness (KC)? It’s only the feature within Long Tail Pro that completely changed the game and made keyword research so ridiculously simple that even a dumb truck driver like me could become an expert! It basically works like this. As soon as you click the button in Long Tail Pro Cloud to retrieve keywords, it automatically calculates a number for each keyword (between 1 and 100) based on several different SEO factors. Lower numbers mean the keyword is easier to rank for and higher means it is harder to rank for. More on that below…
Keyword Researcher is an easy-to-use Keyword Discover Tool. Once activated, it emulates a human using Google Autocomplete, and repeatedly types thousands of queries into Google. Each time a partial phrase is entered, Google tries to predict what it thinks the whole phrase might be. We simply save this prediction. And, as it turns out, when you do this for every letter of the alphabet (A-Z), then you’re left with hundreds of great Long Tail keyword phrases.
Because when old users like me purchased the product licencse 2 types of options were existing USD 97 for the license fee and then USD 27 per month for using platinum feature and second option was USD 297 for lifetime purcahse.News users are exposed to new pricing structure and have the benefit of no one time license fee (USD 97) but directly they can use the software @ USD 37.