For example, assume your search ad generated 5,000 impressions in one day, of which 100 visitors have come to your site, and three have converted for a total profit (not revenue!) of $300. In this case, a single visitor for that keyword is worth $3 to your business. Those 5,000 impressions in 24 hours could generate a click-through rate of between 18-36% with a #1 ranking (see the Slingshot SEO study for more on potential click-through rates), which would mean 900-1800 visits per day, at $3 each, or between 1 and 2 million dollars per year. No wonder businesses love search marketing!
I’ve got to say thanks for the introduction to Long Tail Pro, It’s because of this review that I even came across it in the first place, I’ve been testing it out for the past few days and it’s awesome. Already found some “low hanging fruit”, though I do still prefer Niche Genetics for the organic listings. This has easily replaced using Google’s keyword planner and a note pad. Thanks again 🙂

If you don't know the difference between head terms and long-tail keywords, let me explain. Head terms are keywords phrases that are generally shorter and more generic -- they're typically just one to three words in length, depending on who you talk to. Long-tail keywords, on the other hand, are longer keyword phrases usually containing three or more words.
Can't go wrong with the Google Keyword tool, SEMRush and Google Trends. The Keyword tool for volume estimates, SEMRush to see what keywords competitors are ranking for/targeting, and Google Trends to make sure the traffic is actually coming from countries I'm trying to target. Gives a relatively accurate picture of when to expect traffic spikes and seasonality insight.
Great article again. I was just thinking why can’t I find an article of yours on keyword research and then boom here it is. Thanks again. On another subject are your articles on link building still relevant ?. As I have been guilty of as Brian Deane calls it the publish and pray method. I would really like to know what is method of choice for link building. Thanks again Ian.
Long Tail Pro is a very useful piece of software for long tail keyword research.  One of its best features is that you can carry out heavy analysis on the keywords of your choice, without being limited to only working with one or two at a time. It can provide you also with vast numbers of longtail keywords, or you can apply filters to find the precise keywords to fit your bill.  And you can check your rankings at the same time!
I’ve bought and used just about everything under the sun.. Swissmade marketings product.. MS ..stealth jw analyzer.. Ilovegooglepage1 the list goes on. I used LTP platinum. The one I use is kw blaze. I bought it in 2012 and still goes to this day with Skype support is vgood if there’s any update issues. It has kw competirveness.. Moz rank ..fb likes.. A researcher.. And more quite powerful yet is free of mo.thly fees.
While this one isn’t necessarily a keyword research tool, it will give you valuable insight into how the keywords you’ve been optimizing for so far are actually performing for you. You might realize that you could start ranking for more keywords with more difficult competition, for example, or that only keywords on certain subjects are working for you.
Once I have a list of phrases, rankings, and volumes from these tools, I'll look to internal tools (maybe Excel, Access, or another database) to organize, classify, and forecast opportunity. This is where I'll estimate a competitor's traffic based on volume & position CTR, set goals for a target position, and estimate traffic based off that position's CTR and keyword volume.
However, KWFinder has a couple of areas where Longtail Pro outshines it. Firstly, I like the fact LTP provides you with a suggested keyword competitiveness to target (as described above). More significantly, I don’t like the way that KWFinder restricts your number of keyword suggestions if you choose their cheaper pricing tier – it feels like they’re holding back some of the power of the software unless you pay more. With LongTailPro, you can see as many keyword suggestions you like so long as you’re within your monthly allowance.
"With Google giving over the home page to ads and their own properties for commercial keywords, the Long Tail keyword is more important than ever. If you have a website, you know that most of your traffic comes from keywords you never would have thought of. With Keyword Researcher, you can find them in advance and make sure that you're the one that snags this traffic. I use it for all of my e-commerce site planning."
It's important to check that you have a mix of head terms and long-tail terms because it'll give you a keyword strategy that's well balanced with long-term goals and short-term wins. That's because head terms are generally searched more frequently, making them often (not always, but often) much more competitive and harder to rank for than long-tail terms. Think about it: Without even looking up search volume or difficulty, which of the following terms do you think would be harder to rank for?
However, KWFinder has a couple of areas where Longtail Pro outshines it. Firstly, I like the fact LTP provides you with a suggested keyword competitiveness to target (as described above). More significantly, I don’t like the way that KWFinder restricts your number of keyword suggestions if you choose their cheaper pricing tier – it feels like they’re holding back some of the power of the software unless you pay more. With LongTailPro, you can see as many keyword suggestions you like so long as you’re within your monthly allowance.

Now that I’ve been using Long Tail Pro for several years to successfully find great keywords – I can confidently tell you that Long Tail Pro will more than pay for itself if you use it properly. Whether you are a blogger, a niche site creator, an affiliate marketer or even just an article writer – doing proper keyword research will help you be more profitable. Doing proper and effective keyword research with Long Tail Pro is super fast and easy. It’s so easy in fact – that it’s not hard at all to offset the cost of the software by putting it to work for you. And I’m going to show you how within this post.
Great article again. I was just thinking why can’t I find an article of yours on keyword research and then boom here it is. Thanks again. On another subject are your articles on link building still relevant ?. As I have been guilty of as Brian Deane calls it the publish and pray method. I would really like to know what is method of choice for link building. Thanks again Ian.
Usually, the various search engines provide their own keyword suggestion tools, which also include the number of searches for each of those keywords. The keyword researcher uses this information to select the correct keyword, depending on the SEO goals of the website. Around 20–25% of searches are very specific long tail keywords entered into Google every single day. It's easy to rank said keywords when there is the right amount of content and backlinks to match. Keyword research is a valuable and high return activity in the search marketing field.[citation needed]
Taking this site as an example, “home working” is a pretty important keyword. I’d love it if I could be at the top of Google for that phrase. However, despite pouring heart, soul and a great many man-hours into creating a useful resource for home workers, I’m not yet anywhere near the first page of Google’s search results. (I’m actually languishing depressingly on the 11th page of results at the time of writing!)

The ubersuggest keyword suggestion tool is ideal for those people who would like to perform some quick and easy keyword research for their blogs. It is one of the simple and user-friendly keyword research tools that you can find in the market out there. Even though the tool is simple, it is very powerful as it has helped several users to optimize their websites. It is an absolutely free tool that produces real and reliable data, comprehensive keyword research results, and is incredibly easy to use.


I’ve bought and used just about everything under the sun.. Swissmade marketings product.. MS ..stealth jw analyzer.. Ilovegooglepage1 the list goes on. I used LTP platinum. The one I use is kw blaze. I bought it in 2012 and still goes to this day with Skype support is vgood if there’s any update issues. It has kw competirveness.. Moz rank ..fb likes.. A researcher.. And more quite powerful yet is free of mo.thly fees.
1. Create a New Project. By clicking on the “+” icon located at the left upper corner, a new pane will show up allowing you to: enter your new project Title; choose your project’s Country (which affects the total of local monthly searches and top 10 Google results shown); pick your project’s Language (which affects generated keywords and the top 10 Google results for users that use that language); select your Search Network (which affects the number of reported searches depending on your choice between “Google” or “Google & search partners”); and toggle the Adult Ideas switch on or off.
Click the Download Free Trial button above and get a 14-day, fully-functional trial of CrossOver. After you've downloaded CrossOver check out our YouTube tutorial video to the left, or visit the CrossOver Chrome OS walkthrough for specific steps. Once you have CrossOver installed and running you can come back to this page and click the Step 2 button, or follow the manual installation guide, to begin installing your Windows application.
Before you can put it to use and start making Long Tail Pro pay for itself, you first need to understand exactly what Long Tail Pro does and how it will benefit you. The number one benefit and feature of Long Tail Pro is that it helps you analyze the competition in Google much faster and more effectively than if you tried to do it only using free tools.
Customize the data that LTP is going to fetch with pre-filters like “Suggested Bid” (or Cost per Click [CPC], i.e. the amount of money an advertiser is willing to pay for a click on their AdWords ad that is targeting that specific keyword), “Local Search Volume” (average number of monthly searches for a specific keyword), “Advertiser Competition” (the amount of advertisers competing for a specific keyword) and “Number (of) Words” (very important when you’re trying to find long-tail keywords).

It's wonderful to deal with keywords that have 5,000 searches a day, or even 500 searches a day, but in reality, these popular search terms actually make up less than 30% of the searches performed on the web. The remaining 70% lie in what's called the "long tail" of search. The long tail contains hundreds of millions of unique searches that might be conducted a few times in any given day, but, when taken together, comprise the majority of the world's search volume.
I would like to get LTP but I’ve read that people have some issues according to Keyword Planner and Moz. Do you still recommend this tool? How accurate is it’s data comparing to previous versions? Does Keyword difficulty still works as it should? Maybe it’s better to wait untill some stability of this software? I don’t want to waste money for some tool which doesn’t work properly.

I want to share how and why I sold the company in order to both educate and inspire potential software entrepreneurs.  I certainly don't know everything and obviously companies sell for much more than I sold Long Tail Pro for (I won't be featured in Tech Crunch anytime soon); however, I'm willing to share what I have learned and hopefully that can be beneficial to a few of you.
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