As you can see, LongTailPro is pulling data from Google Adwords. WHAT?! So LTP uses a mix of their own massive data (launched in 2011) and data pulled via API from Majestic.com, Moz.com, and Google Adwords (http://adwords.google.com). Once you input your seed keywords, LongTailPro outputs suggested keywords related to your seed keywords, search volume, Adwords suggested bid, Adwords competition, total words, rank value, average keyword competition, language searched, and location searched.
You can filter your results by 24 business verticals, including Apparel, Arts & Entertainment, Autos & Vehicles, Beauty & Fitness, Books & Literature, Business & Industrial, Computers & Electronics, Finance & Banking, Food & Drink, Toys & Games, Health, Hobbies & Leisure, Home & Garden, Internet & Telecom, Jobs & Education, Law & Government, News Media & Publications, Family & Community, Occasions & Gifts, Pets & Animals, Real Estate, Retail & General Merchandise, Sports & Fitness, and Travel & Tourism.
I want to share how and why I sold the company in order to both educate and inspire potential software entrepreneurs. I certainly don't know everything and obviously companies sell for much more than I sold Long Tail Pro for (I won't be featured in Tech Crunch anytime soon); however, I'm willing to share what I have learned and hopefully that can be beneficial to a few of you.
To answer your final question, yes but not really. You can definitely use AdWord keyword planner tool to get solid organic search volume estimates. However, don’t just stop there. Leverage other tools to find longer tail variations you can map against various stages of the buyer journey. I like to use SEMrush, Keyword Tool.io and Google autosuggest.
"I rarely get excited about SEO and SEM tools...But, when it comes to keyword research it is virtually impossible to produce a quality worksheet without software. When I have to perform the same task for my customers, the process is even more daunting and time consuming...there is now a better way to manage huge keyword lists and this tool is called WordStream."
Matthew, are you still using LTP as part of your strategy given the changes with Google AdWords and MOS the past few months. None of their training reflects these changes in the video tutorials, so it’s a bit slower on the learning curve and seems very limiting on some of the LT Keyword options that are registering no data, when we know there is search data for certain words. Seems like something that was designed to work incredibly smooth is playing catch up from changes in 2 major areas, MOZ and Google.
Because when old users like me purchased the product licencse 2 types of options were existing USD 97 for the license fee and then USD 27 per month for using platinum feature and second option was USD 297 for lifetime purcahse.News users are exposed to new pricing structure and have the benefit of no one time license fee (USD 97) but directly they can use the software @ USD 37.
The Search Based Keyword Tool is intended for researching keywords within Google’s Adwords network. Unlike the Keyword Tool, the Search based Keyword Tool is based solely on searches from Google.com. This factor causes the search volumes displayed to be considerably lower than the Keyword Tool. Because this tool is intended for paid search keyword research, it contains additional information on Suggested Bid and Ad/Search Share. The Search Based Keyword Tool is seamlessly integrated into the Google Adwords interface and allows marketers to add keywords to their PPC campaigns without having to login to their Adwords Client Center.
One possible problem is that although the Keyword Planner has some cool new features (including integration of the Google Traffic Estimator, which will be retired too), as of this writing, the indispensable Exact Match and Phrase Match features are nowhere to be found! Whole books will become useless without these, so I hope Google will eventually port them to the Keyword Planner. Nor do you see the “Include specific content” option, which is a life-saver for the adult industry, which spends the most on Google PPC.
Provides links to price estimate tools from Google AdWords. That Google AdWords tool showed the necessary bid to rank #1 for 85% of queries, and roughly how much traffic you could expect AdWords to send you based on that bid price and ad position, though, as mentioned above, Google has obfuscated their data in their interface for everyone but longtime AdWords advertisers.
The limit on manual keywords could be higher. I personally wish we could input 10,000 keywords at a time, instead of 200. However, I understand the costs that Long Tail Pro has to maintain each time a new manual keyword is input. Not a deal breaker, I just wish the limit was higher. (To be fair, I don't think most keyword tools have a bulk manual option at all).