Scout is an easy to use extension tool for chrome browsers that turns your website into a significant keyword generator. By a click of mouse, you can uncover relevant keywords in your industry by choosing a website that is successful and attractive to your audience. You will be able to understand the true language of your successful audience and generate keyword ideas that you can use in your marketing strategy.
If you're a regular blogger, these are probably the topics you blog about most frequently. Or perhaps they're the topics that come up the most in sales conversations. Put yourself in the shoes of your buyer personas -- what types of topics would your target audience search that you'd want your business to get found for? If you were a company like HubSpot, for example -- selling marketing software (which happens to have some awesome SEO tools ... but I digress ;-) -- you might have general topic buckets like "inbound marketing," "blogging," "email marketing," "lead generation," "SEO," "social media," "marketing analytics," and "marketing automation."
He is the co-founder of Neil Patel Digital. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. Neil is a New York Times bestselling author and was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations.
Here’s where this tool’s value really comes in: Keyword Tool has keyword research tools for multiple search engines, not just Google. If you want to do keyword research for YouTube, Bing, Amazon, the App Store, or eBay, they’ve got keyword suggestions (and data) for you. If YouTube videos, for example, are a central part of your marketing strategy, this could easily be worth the money.
This database was built using data from BEFORE Google required active ad accounts to get good keyword data & before they started blending data together for similar terms. Even if you set up an AdWords account and spend significant sums of money with them, they may require you to run your ad campaign for 3 or 4 months straight before they will show reasonably precise data instead of exceptionally broad data ranges.
The Display Planner tool replaced the YouTube Keyword Tool in 2014, and can be accessed from the Tools section of your Google Ads account. Although it's a little more involved than entering a keyword into the YouTube Keyword Tool, the Display Planner offers some great functionality for making the most of Display campaigns, including keyword-driven video ad campaigns on YouTube. The Display Planner also offers precious insights into the demographics and interests of your audiences, allowing you to create highly tailored Display campaigns.
Note: the old software version of Long Tail Pro would have spit out several hundred adwords suggestions (many being irrelevant to the seed keyword) for this one seed keyword and then you would have to filter to see only what you wanted to see. With the new cloud version of Long Tail Pro, you set it to show only a certain number of keywords and it displays the most relevant keywords so you have less noise and confusion to filter through.
The reason I sometimes use this facility with the GKP is to find volume amounts for the keywords I’ve chosen. But, these days, it’s not so important. As long as the Long Tail Keyword makes sense and is something I would put into a search engine, then it’s good enough. Sometimes the most blazingly obvious keywords are often over looked by eager, trying-to-be-clever marketers. Sometimes you need a tool to highlight them.
Keyword Researcher is designed to search the Autocomplete databases of Google, YouTube, and even Amazon.com. That's a lot of keyword sources! As you probably know, if you're building an authority site, or if you would like to become a dominant player in your niche, then starting with a large database of keywords (that your customers are actually typing in) is a powerful marketing tool.
Most keyowrd databases consist of a small sample of the overall search universe. This means keyword databases tend to skew more toward commercial terms and the core/head industry terms, with slighlty less coverage of the midtail terms. Many rarely searched for longtail terms are not covered due to database size limitations & lack of commercial data around those terms. Plus if those terms were covered, there would be large sampling errors. Google generates over 2 trillion searches per year and claims 15% of their searches are unique. This means they generate searches for over 300 billion unique keywords each year. The good news about limited tail coverage is it means most any keyword we return data on is a keyword with some commercial value to it. And with Google's Rankbrain algorithm, if you rank well on core industry terms then your pages will often tend to rank well for other related tail keywords.
Google Adwords search volume tool is highly effective and extremely easy to use. If you’re new to keyword research and just want some quick info on the search volume and competition level of a few keywords you have in mind, this is a great tool to use. Just enter in the specific keywords that you want to compare, and then view the results. You’ll be able to see the search volume, general competition level, and suggested Adwords bid.
KW Finder is similar to the Google Adwords tool; it even pulls up similar results, which aren’t as entirely on-point as the immediate results from SEMrush and Moz. From my experience with KW Finder, the searches are a lot better if you put some time into manually adding in filters like negative keywords and additional keywords you do want to include.
The limit on manual keywords could be higher. I personally wish we could input 10,000 keywords at a time, instead of 200. However, I understand the costs that Long Tail Pro has to maintain each time a new manual keyword is input. Not a deal breaker, I just wish the limit was higher. (To be fair, I don't think most keyword tools have a bulk manual option at all).