Given you have a good idea of where to start and are fairly confident you are speaking the same language as your client, jump start research by generating related keyphrases and long tail variants with the ever so easy to use Google Autocomplete. This tool makes predictions based on what you are typing that are a reflection of Google search activity.
Because I’m naturally leery of tools, I was very hesitant to make any snap judgments on Long Tail Pro. But after I read the reviews on the product and learned more about its seriously cool developer Spencer Haws, I decided to give it a go and made the $97 purchase. As soon as I started using the tool, I quickly fell in love with these two main features:
Scout is an easy to use extension tool for chrome browsers that turns your website into a significant keyword generator. By a click of mouse, you can uncover relevant keywords in your industry by choosing a website that is successful and attractive to your audience. You will be able to understand the true language of your successful audience and generate keyword ideas that you can use in your marketing strategy.
Long Tail Pro is a keyword research tool. Keyword research helps you find exact keywords that people are actually searching for. Some keywords are high competition (meaning it is harder to rank for on your site) and some have lower competition (easier for you to rank). How does Long Tail Pro work? First it finds the actual keywords for you based on the ‘seed keywords’ that you input. Then it helps you analyze the competition to see which keywords will be harder or easier for you to rank. How does this benefit you? You can take those ‘easier to rank’ keywords and use them in your content to increase search engine traffic to your site.
The team at E2M is taking this opportunity to analyze other significant (and free to use/try) keyword research tools out there. We are asking ourselves what data and logic should ideally go into keyword research, how this logic can be programmatically applied to the creation of tools, and what the best ways are to consolidate and use their output. Here’s a quick look at 25 other keyword research tools, some well-known and some you’d do well to know. These are not alternatives to the AdWords Keyword Tool on their own, but each of them performs some function of the AdWords tool in its own unique way, and all of them aid and abet your keyword research quite well.
I’ve got to say thanks for the introduction to Long Tail Pro, It’s because of this review that I even came across it in the first place, I’ve been testing it out for the past few days and it’s awesome. Already found some “low hanging fruit”, though I do still prefer Niche Genetics for the organic listings. This has easily replaced using Google’s keyword planner and a note pad. Thanks again 🙂
Wordtracker is another service that requires an annual subscription to utilize all of its features. Their database is made up of 330 million search terms, collected from the major metacrawlers, Dogpile and Metacrawler, and is updated weekly. The search data they show is a record of the number of times the exact keyword or phrase has been searched in the United States over the last 365 days. As in the case of Keyword Discovery, this difference in default keyword matching type causes Wordtracker to display search volumes significantly lower than what Google’s tools show.
Be sure to re-evaluate these keywords every few months -- once a quarter is a good benchmark, but some businesses like to do it even more often than that. As you gain even more authority in the SERPs, you'll find that you can add more and more keywords to your lists to tackle as you work on maintaining your current presence, and then growing in new areas on top of that.
We’re not here to dwell on the good and the bad of Google’s decision. I personally am elated that this debate has brought the crucial SEO function of Keyword Research into the limelight once again. There’s more to it than taking the first 10 results from the Google Keyword Tool and scattering them left, right and center in your content. Savvy keyword research is what separates strategists from headless chickens.
"This is the only keyword research tool that I recommend. The ideas, inspiration, and content longtails you will get for your niche topic are going to result in you producing a page of content that is more than going to pay for this tool. And as they are Google's database then we KNOW that these terms are being searched by a decent volume of peeps every month. It's a goldmine dudes."
Unlike similar tools, Serpstat is a page-oriented platform for in-depth competitive analysis. You can find competitors and define missing keywords for a single URL or even entire domains. You can also view historical position data for a range of pages organized by phrase, as well as see which pages have dropped in rank and their rank distribution as a percentage, which is very handy if you want to compare data from two different time periods or observe changes over time based on algorithm updates and other factors.
Long Tail Pro is a great keyword research tool that allows you to make a profit quickly. It helps dig out the right keywords to build your business and beat your competitors. If you are looking for software that would help you to make your money easily and quickly, look for Long Tail Pro. Moreover, it is stress free, as you can just make your money without stress and significantly reduces your chance of failing in your business. You can always consider yourself a winner before you even start.
Once I have a list of phrases, rankings, and volumes from these tools, I'll look to internal tools (maybe Excel, Access, or another database) to organize, classify, and forecast opportunity. This is where I'll estimate a competitor's traffic based on volume & position CTR, set goals for a target position, and estimate traffic based off that position's CTR and keyword volume.
It would be great if you can provide comparative analysis of this tool with Google Keyword Planner. Since you’re using this tool so you can provide best comparison. One differentiation which I understood is that this tool works for yahoo and bing as well whereas Google keyword planner works only for Google but Google being a dominating search engine, gives the highest returns, so only this reason may not be enough to buy it.