We’re not here to dwell on the good and the bad of Google’s decision. I personally am elated that this debate has brought the crucial SEO function of Keyword Research into the limelight once again. There’s more to it than taking the first 10 results from the Google Keyword Tool and scattering them left, right and center in your content. Savvy keyword research is what separates strategists from headless chickens.
The objective of keyword research is to generate, with good precision and recall, large number of terms that are highly relevant yet non-obvious to the given input keyword. Process of keyword research involves brainstorming and the use of keyword research tools. To achieve the best SEO results, it is important to optimize a website as well as backlinks for the most relevant keywords. It is good practice to search for related keywords that have low competition and still a high number of searches. This makes it easier to achieve a higher rank in search engines which usually results in higher web traffic. The downside of this practice is that the website is optimized for alternative keywords instead of the main keyword; main keywords might be very difficult to rank for due to high competition. There are three essential concepts to consider when conducting keyword research. Good keywords are closely related to the subject of the website. Most search engines use an internal quality system to check website relevance related to possible keywords, a non relevant keyword is unlikely to rank well for a website. Good Keyword that are highly competitive are less likely to rank in the top. Keywords that have no monthly searches generate no traffic and therefore are useless for SEO. Keyword stuffing in a web page should be avoided.
You can use this tool while searching for ad group ideas or keywords. Keyword planner acts like a workshop that you can use to expand existing network search network campaigns or build new ones. The tool can allow you to search for AdWords tool ideas or keywords, view the performance of a list of keywords, retrieve historic statistics, and develop a new list of keywords by multiplying many keywords lists together. A free keyword planner, AdWords tool can also assist the user in selecting a list of competitive budgets and bids that you can include in your campaigns. You can utilize keyword planner in laying the foundation of a successful online campaign whether you are a highly experienced pro or new to online. All you need is a Google AdWords account and you will be ready to sign in and get on the move.
You can try DeepMiner. It is good for scrapping, rank position, generating long tails and keyword suggestions. You can export the data to document for later analytics. You can find popular keywords that people are searching for. 7 major engines are supported, Google, Yahoo, AOL, Amazon, YouTube, Ask, Bing. It supports multi-threading so it is very very fast scrapper. BTW you must use proxy list if you plan to scrap thousands and thousands of keywords.
Taking this site as an example, “home working” is a pretty important keyword. I’d love it if I could be at the top of Google for that phrase. However, despite pouring heart, soul and a great many man-hours into creating a useful resource for home workers, I’m not yet anywhere near the first page of Google’s search results. (I’m actually languishing depressingly on the 11th page of results at the time of writing!)
Customize the data that LTP is going to fetch with pre-filters like “Suggested Bid” (or Cost per Click [CPC], i.e. the amount of money an advertiser is willing to pay for a click on their AdWords ad that is targeting that specific keyword), “Local Search Volume” (average number of monthly searches for a specific keyword), “Advertiser Competition” (the amount of advertisers competing for a specific keyword) and “Number (of) Words” (very important when you’re trying to find long-tail keywords).
So which tool should you use? The simple answer is ALL of them!! If the data from several tools suggests that a keyword may be a good keyword to target, than you should feel fairly confident that it is. If your results appear to be contradicting one another for a particular keyword, then you may want to be hesitant in including that keyword in your selection. SEO professionals should never rely on one resource for research. No one tool is going to be 100% accurate and you stand the best chance at making the correct strategic decisions by using a variety of sources.
Don’t get me wrong. There are lots of other tools that I love and use (and promote) that also make a big difference in everything I do online now. But Long Tail Pro is probably THE most important. Getting search engine traffic to websites 101 doesn’t get more basic than doing good and proper keyword research. And nothing makes keyword research faster and easier than Long Tail Pro. Allow me to explain…
Am I worried that my keyword research might not be effective since I only look at the KC score? No. Not really. Because I tend to target only the longer tail keywords these days. I don’t go after the huge main keywords anymore. They’re too hard to rank for. But long tail keywords are really easy to find with Long Tail Pro and they are usually much easier to rank for.
Google Suggest isn’t exactly a tool, but I’ve found that it can be useful for identifying potential keywords. As you type a query on Google.com, Google Suggest recommends search queries based on other users’ search activities. These searches are algorithmically determined based on a number of purely objective factors (including popularity of search terms) without human intervention. The Suggest dataset is updated frequently to offer search queries that seem to be trending upwards. This feature is largely one of the reasons that you may see repeat traffic of seemingly long tail keywords. By identifying these long tail keywords and optimizing for them, marketers can capitalize on seemingly obscure keywords with little competition.