Keyword research is a practice search engine optimization (SEO) professionals use to find and research alternative search terms that people enter into search engines while looking for a similar subject. Search engine optimization professionals research additional keywords, which they use to achieve better rankings in search engines. Once they find a niche keyword, they expand on it to find similar keywords. Keyword suggestion tools usually aid the process, like the Google Ads Keyword Planner, which offers a thesaurus and alternative keyword suggestions or by looking into Google Suggest.[1]
I will use the tool to pull in a lot of keywords related to a theme and group them into relevant topics. These topics will either become their own content page or will be combined with other topics to create a page. KeywordTool.io is similar to other tools out there such as Uber Suggest, which I've used for a long time, but it tends to produce more keywords and it provides search volume for the keywords.
Keywords are supplied with accurate, clickstream-based metrics, some of which are exclusive to Ahrefs. For example, Clicks and Clicks Per Search can give you a better idea of how much traffic your content can get. That’s a burning issue today – many queries never translate into clicks because Google reveals answers for them at the top of SERP (i.e., Knowledge Card).
WordStream for PPC is a full-service PPC management platform for creating, optimizing and managing pay-per-click advertising campaigns in Google AdWords. Our PPC software includes easy-to-use PPC keyword tools, campaign creation and expansion tools, Quality Score optimization tools, and more to help marketers get their PPC work done quickly and cost-effectively. WordStream for PPC customers experience increased traffic and greater ROI.
I’ve found google trends to be an interesting way to see if a keyword (and by extension a niche) is growing or shrinking, and whether it’s seasonal or not. I can’t think of any other tool out there that can reliably tell you this information, so that’s really useful. Also, if you’re building a site, especially an authority site, getting onto something that’s trending upwards is a fantastic idea.
The Google Keyword Tool is SUPER helpful for building a foundation for your keyword research strategy. At the end of the day, these search numbers are coming straight from the horses mouth. You can filter down to a hyper-local level and see which keywords are getting the largest search volume. Plus, with it’s integration with PPC you can get a quick idea about commercial intent by looking at the bid and competition metrics. How much are people bidding on KWs, higher = more likely to generate a return. Usually its aligned with search intent. That said, the trending data is a little less reliable. I would still use Trends to analyze the popularity/ seasonality of KW search volume.
The keywords you want to focus your SEO on should closely resemble the vocabulary of your audience. In order to come up with the proper keywords you really have to get inside the heads of the people who search for your website. What terms will people use? How do people search? Which question does your website answer? You should create a list of all search terms people could use and think of combinations and nuances within these search terms.
Keyword Discovery is a paid subscription service that offers marketers the ability to see keyword data across multiple search engines. They maintain one of the largest databases of searches, (nearly 38 billion) which are compiled from over 50 different search engines. The search data shown is a record of the number of times the exact keyword or phrase has been searched over the last 12 months across all 50+ search engines. You would assume that the search volumes would be much larger than any other tool because of Keyword Discovery’s access to data from over 50 search engines, but the fact that the keyword matching option is set to exact, greatly reduces the total volume. Unlike Google’s tools, Keyword Discovery does not collect or show data relating to paid search, such as Suggested Bid, Cost per Click, and Competition. Data is collected daily, but updated monthly. Although you must pay the subscription to have access to all the features, Keyword Discovery does provide a free alternative.
hello Frank I just started affiliate from Amazon and I am interested long tail pro and find some store where can make sure me for help support in case problem with program I already review around your site and that make me following your site.I have plan to by long tail pro with this site could you please inform me for cost it,your promotion and payment I also have paypal account.thanks

I recently decided to go with ahrefs after using spyfu for a couple years and trialing secockpit. I was a moz client for awhile too about a year ago. I found spyfu data to be sketchy (or just plain wrong) fairly often, and moz, I don’t know, just didn’t seem like they were really into supporting what I wanted to know. secockpit was achingly slow for a trickle of data. ahrefs isn’t nearly so graph-y as spyfu, but they are so blazing fast and the data is so deep. I enjoy it a great deal, even if it is spendy.


How do I research keywords? This is a common question I get from clients. And my immediate response is… Long Tail Pro! With the update to Google Adwords Keyword Planner (rendering it near worthless) without paying for Google ads and to test actually search volume for keywords, the generic Avg. search volume range they provide gives you ZERO actionable data! See example below:
But if you’re serious about content and inbound marketing, and you want to create great industry-related blog posts that lead to more traffic, leads, and sales–then you should at least give it a test drive (assuming you need content ideas). Like I said, it comes with an excellent guarantee, and you can visit the site here or click the image below to watch more videos regarding this impressive tool.
3. Finally, there's just good old research through trends and news. Google Trends, keeping up on industry news of the business, and even newsjacking (if there are relevant topics). These all require different resources depending on the business, but once you find the leaders in their news you can not only leverage them for keyword research but also glean insights into how you can become an industry leader yourself (and dominate SEO).
There is no doubt that there are various keyword research instruments out there, however, many people were often disappointed with many of them because they fail to deliver the expected results. While some of the tools proved to be helpful when you look for specific niche keywords, others were simple failure. You would discover that as time goes on that, it begins to slow down. This affects the efficiency and the speed. This is not the case with Long Tail Pro. It does not only deliver efficient and reliable search results, it does it very fast. You would appreciate the efficiency of the tool when you have watched the demonstration videos and tutorials.

Great Top 10 keyword research tools list. Thank you for posting Robbie! I really appreciated the feedback from the experts. There are a definitely a few tools here worthy of taking note of. I have also been using DYNO Mapper (http://www.dynomapper.com) as a keyword research tool. DYNO Mapper is a visual sitemap generator that delivers keywords on all pages of any site. The user simply inputs any existing URL into the system and it will scan thousands of pages.
We at Moz custom-built the Keyword Explorer tool from the ground up to help streamline and improve how you discover and prioritize keywords. Keyword Explorer provides accurate monthly search volume data, an idea of how difficult it will be to rank for your keyword, estimated click-through rate, and a score representing your potential to rank. It also suggests related keywords for you to research. Because it cuts out a great deal of manual work and is free to try, we recommend starting there.

So which tool should you use? The simple answer is ALL of them!! If the data from several tools suggests that a keyword may be a good keyword to target, than you should feel fairly confident that it is. If your results appear to be contradicting one another for a particular keyword, then you may want to be hesitant in including that keyword in your selection. SEO professionals should never rely on one resource for research. No one tool is going to be 100% accurate and you stand the best chance at making the correct strategic decisions by using a variety of sources.
"I've used many keyword tools over the years and Keyword Researcher is up there amongst the most useful of them. Apart from being a great way to get ideas for content, as an AdWords consultant, I also use it to uncover words and phrases that my clients would not want to be bidding on (negative keywords). This is a real time saver for me and a budget enhancer for my clients! All in all, this is a great app and should be used by any professional search engine marketer."
Depending on your topic / vertical and your geographic location the search engines may have vastly different search volumes. The tool can only possibly offer approximations. Exact search volumes are hard to find due to vanity searches, click bots, rank checkers, and other forms of automated traffic. Exceptionally valuable search terms may show far greater volume than they actually have due to various competitive commercial forces inflating search volumes due to automated search traffic.
Long Tail Pro is a very useful piece of software for long tail keyword research.  One of its best features is that you can carry out heavy analysis on the keywords of your choice, without being limited to only working with one or two at a time. It can provide you also with vast numbers of longtail keywords, or you can apply filters to find the precise keywords to fit your bill.  And you can check your rankings at the same time!
Repeat this exercise for as many topic buckets as you have. And remember, if you're having trouble coming up with relevant search terms, you can always head on over to your employees on the front lines -- like Sales or Services -- and ask them what types of terms their prospects and customers use, or common questions they have. Those are often great starting points for keyword research.
Google Suggest isn’t exactly a tool, but I’ve found that it can be useful for identifying potential keywords. As you type a query on Google.com, Google Suggest recommends search queries based on other users’ search activities. These searches are algorithmically determined based on a number of purely objective factors (including popularity of search terms) without human intervention. The Suggest dataset is updated frequently to offer search queries that seem to be trending upwards. This feature is largely one of the reasons that you may see repeat traffic of seemingly long tail keywords. By identifying these long tail keywords and optimizing for them, marketers can capitalize on seemingly obscure keywords with little competition.

If you already have a keyword list, the Free Keyword Grouper can transform your list (up to 1,000 keywords) into an organized keyword structure ready for high-performance PPC campaigns and an SEO-friendly information architecture. Just paste in your list to get back keyword groups in seconds. This keywords organizer tool will help you sort your list of keywords into structured, workable groups that can then be used for easy ad text creation. The keyword tool can also be used as an SEO keyword organizer to assist in site design.
Can't go wrong with the Google Keyword tool, SEMRush and Google Trends. The Keyword tool for volume estimates, SEMRush to see what keywords competitors are ranking for/targeting, and Google Trends to make sure the traffic is actually coming from countries I'm trying to target. Gives a relatively accurate picture of when to expect traffic spikes and seasonality insight.
Can't go wrong with the Google Keyword tool, SEMRush and Google Trends. The Keyword tool for volume estimates, SEMRush to see what keywords competitors are ranking for/targeting, and Google Trends to make sure the traffic is actually coming from countries I'm trying to target. Gives a relatively accurate picture of when to expect traffic spikes and seasonality insight.
As you might imagine, the ability to completely see and study how the competition is ranking for certain keyword phrases in your niche has significant value for any company. Tack this on with its other features, and Long Tail Pro makes a ton of sense for content marketers. And like I said before, the price tag is very low compared to some of the tools I’ve seen out there, with a one-time fee (NOT a monthly fee) of $97 and a 60-day, money-back guarantee.
The keywords you want to focus your SEO on should closely resemble the vocabulary of your audience. In order to come up with the proper keywords you really have to get inside the heads of the people who search for your website. What terms will people use? How do people search? Which question does your website answer? You should create a list of all search terms people could use and think of combinations and nuances within these search terms.
Following a very busy (and lucrative) 2015, I’ve decided to take the majority of 2016 off and use the time to invest in various relationships and things that really matter in the long run. But in the midst of this “time off,” I’ve learned so many lessons and picked up new skills and seen new perspectives that I would never have been exposed to had I just kept on grinding away at the existing business.
×