Although more and more keywords are getting encrypted by Google every day, another smart way to come up with keyword ideas is to figure out which keywords your website is already getting found for. To do this, you'll need website analytics software like Google Analytics or HubSpot's Sources tool. Drill down into your website's traffic sources, and sift through you organic search traffic bucket to identify the keywords people are using to arrive at your site.
2. The second category are keyword tools based on the competition. One of the first things to determine is not only who the business competitors are, but who the SEO competitors are. Keyword research can be done by simply doing research on high-performing competitors. Some of my favorite domain-based keyword tools are SEMrush, SpyFu, and BrightEdge's Data Cube.
Jaaxy uses a combination of search engine data from the major search engines (Google, Bing and Yahoo) and Long Tail Pro get its search data from Google alone (via the Google Keyword Planner tool). While this seems to be an advantage for Jaaxy, you might only be interested in getting information from the number one search engine in the World: Google.
Here’s where this tool’s value really comes in: Keyword Tool has keyword research tools for multiple search engines, not just Google. If you want to do keyword research for YouTube, Bing, Amazon, the App Store, or eBay, they’ve got keyword suggestions (and data) for you. If YouTube videos, for example, are a central part of your marketing strategy, this could easily be worth the money.
As for the history of the company, as I explained, I created Long Tail Pro back in 2011.  At the time, I was creating tons of niche sites and was doing alot of keyword research and content creation.  I was trying to figure out what types of keywords would rank quickly in the search engines, specifically Google, and I was frustrated with the other keyword research tools (in particular Market Samurai) out there.
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