Because someone who is looking for something that specific is probably a much more qualified searcher for your product or service (presuming you're in the blogging space) than someone looking for something really generic. And because long-tail keywords tend to be more specific, it's usually easier to tell what people who search for those keywords are really looking for. Someone searching for the head term "blogging," on the other hand, could be searching it for a whole host of reasons unrelated to your business.
Recently I had a dilemma with one of my projects, it is related to ecards and many people still using word “cards” instead of “ecards” but Google Keyword Planner and some other tools showed almost the same information for both keywords. At the same time I did not want to have many words “cards” and “ecards” on the landing pages. Semrush helped very much. I found correct data and made a nice PPC campaign.
If you already have a keyword list, the Free Keyword Grouper can transform your list (up to 1,000 keywords) into an organized keyword structure ready for high-performance PPC campaigns and an SEO-friendly information architecture. Just paste in your list to get back keyword groups in seconds. This keywords organizer tool will help you sort your list of keywords into structured, workable groups that can then be used for easy ad text creation. The keyword tool can also be used as an SEO keyword organizer to assist in site design.
He is the co-founder of Neil Patel Digital. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. Neil is a New York Times bestselling author and was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations.

If you go to Search Console under the Acquisition tab and then click Queries, you’ll be able to see different searches (aka keywords) that users found you through. You may have to set this up, but it’s easy to do and only takes a few minutes; you can see how here. Use this information to evaluate and monitor your keywords to see what’s working and what needs to be changed.

Are you a business owner, online marketer or content creator? If so, most likely you would like more people to visit your website, read your content and buy your products or services. The easiest way to achieve it is to find out what your potential customers or readers are searching for on Google and create content on your website around these topics.


I learned a lot from you and now make a couple hundreds per month in extra cash thanks to your advice. You provided us with great content and a great tool. I’m very happy for you. I have to say though that I’m sad you sold… customer service is so so so far and I know it’s cool for owners to sell subscriptions instead of selling it for a one time fee and I know it’s a new trend online but it’s really a trend I don’t like as a customer… Anyways. I’m very happy for you. Many thanks and congrats !!!
I love Moz’s interface and how they give you data on the keywords. It’s easy-to-read, making it an ideal solution for both experts and newbies alike. They’ll show you both numeric and visual representations of a keyword’s monthly search volume, its opportunity for ranking, priority, and difficulty. They’ll also show you keyword suggestions and SERP analysis, which is fantastic and detailed.
This keyword tool was built on a custom database we have compiled over the past four years. We researched data from the (now defunct) Google Search-Based Keyword Tool and also looked at a few more recent data snapshots to refresh the database and enhance our keyword coverage. Our database contains 28,527,279 keywords representing 13,762,942,253 monthly searches. Our database is primarily composed of English language keywords.
1) Google Keyword Planner: This tools is fantastic because it can help me to identify long tail keywords for my niche. It is official Google’s tool and it has the recent trends and keyword variations. For example you may think that this keyword is great “buy ipad air in liverpool” but Google may suggest “iPad air sale Liverpool”. Yes, not often it is accurate but when I’m using it alongside the other tools – I can get clear idea.
After using different keyword tools for a couple of months and failing to rank in Google l am willing to start afresh. l own two websites in the affiliate marketing niche and l am willing to purchase LTP Platinum using your links as long as you do not mind supporting me during the early stages. Once l learn to fly, soaring will be my baby. Feel free to PM if you need any further details.

2. The second category are keyword tools based on the competition. One of the first things to determine is not only who the business competitors are, but who the SEO competitors are. Keyword research can be done by simply doing research on high-performing competitors. Some of my favorite domain-based keyword tools are SEMrush, SpyFu, and BrightEdge's Data Cube.
Keyword research is an activity you undertake every now and then. If you have a clear definition about the product or service you want to ‘sell’ with your website, you should be able to come up with keywords, related keywords, and even more related keywords to make your awesome website (more) findable. As your product and the market will evolve, your keyword strategy should do the same.
Ever since Google announced the impending demise of the AdWords Keyword Tool and their preference for its new avatar – the Keyword Planner, yet another hot discussion has sprung up in the SEO community. This time, strong adherents of the free-for-all ideology are riled at Google’s decision to make the Keyword Planner accessible only to marketers who’ve explicitly signed up to Google’s AdWords (which is one step more than having a Gmail account), taking it closer to being a paid tool in future! I don’t see this as a hindrance, because most other keyword (or other) tools require you to create an account and sign in before you can use them, even if they’re free. But if Google does it, we have reason to pounce on them, don’t we?

SEMrush is a very useful tool for both researching competitors when starting a site or for growing an established site. I really like to find weaker niche sites that still seem to be ranking for lots of keywords; SEMrush helps me see what they are ranking for and what I can potentially target. You can also see what keywords you’re on the cusp of ranking for with your established site - another very useful feature. 

Within a matter of seconds, Long Tail Pro showed me the top 25 Adwords suggestions for my seed keyword, with KC Scores already calculated! After scanning the list, I found a couple of keyword ideas that I wanted to drill further into. One of these was the keyword – legitimate work from home jobs. This keyword by itself would be very difficult to rank for (KC Score of 40) – but the new cloud version of Long Tail Pro allows me to easily grab up to 20 more suggestions based just on this keyword. I clicked the button to do that (as shown in the image below).

Because when old users like me purchased the product licencse 2 types of options were existing USD 97 for the license fee and then USD 27 per month for using platinum feature and second option was USD 297 for lifetime purcahse.News users are exposed to new pricing structure and have the benefit of no one time license fee (USD 97) but directly they can use the software @ USD 37.
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