Long tail keywords can find people who are later in the buying cycle, and more ready to buy. For example, somebody searching for “tents” is probably early in the buying cycle, just starting to research what they want. Whereas somebody who searches for “North Face Kaiju 4 person tent” already knows what they want, and is more likely to be ready to buy.
I’ve found google trends to be an interesting way to see if a keyword (and by extension a niche) is growing or shrinking, and whether it’s seasonal or not. I can’t think of any other tool out there that can reliably tell you this information, so that’s really useful. Also, if you’re building a site, especially an authority site, getting onto something that’s trending upwards is a fantastic idea.
The “Starter” tier, with 1000 keyword lookups every 24 hours should be enough for anyone starting out in blogging – or even people who are quite established. It’s pleasing to see a product where they don’t seem to trick you into having to pay for a more expensive version. On the more negative side, I did feel that you’re nudged towards doing annual payment, with the monthly option kept slightly “hidden.”
Google Adwords search volume tool is highly effective and extremely easy to use. If you’re new to keyword research and just want some quick info on the search volume and competition level of a few keywords you have in mind, this is a great tool to use. Just enter in the specific keywords that you want to compare, and then view the results. You’ll be able to see the search volume, general competition level, and suggested Adwords bid.

1. Create a New Project. By clicking on the “+” icon located at the left upper corner, a new pane will show up allowing you to: enter your new project Title; choose your project’s Country (which affects the total of local monthly searches and top 10 Google results shown); pick your project’s Language (which affects generated keywords and the top 10 Google results for users that use that language); select your Search Network (which affects the number of reported searches depending on your choice between “Google” or “Google & search partners”); and toggle the Adult Ideas switch on or off.

Once you've entered a keyword, you'll be presented with a range of data: Google Search Volume, Competition, CPC, and Opportunity Score. This data provides advertisers with at-a-glance data that they can use as the basis for their next campaign. No other free keyword tool provides as much free keyword data as WordStream's new and improved Free Keyword Tool. Try it today and see how much easier keyword research can be with WordStream.
Because I’m naturally leery of tools, I was very hesitant to make any snap judgments on Long Tail Pro. But after I read the reviews on the product and learned more about its seriously cool developer Spencer Haws, I decided to give it a go and made the $97 purchase. As soon as I started using the tool, I quickly fell in love with these two main features:
I recently decided to go with ahrefs after using spyfu for a couple years and trialing secockpit. I was a moz client for awhile too about a year ago. I found spyfu data to be sketchy (or just plain wrong) fairly often, and moz, I don’t know, just didn’t seem like they were really into supporting what I wanted to know. secockpit was achingly slow for a trickle of data. ahrefs isn’t nearly so graph-y as spyfu, but they are so blazing fast and the data is so deep. I enjoy it a great deal, even if it is spendy.
3) KWFinder is one of the "newer" kids on the block, but it's probably just about the easiest way I have found to find new long-tail keywords quickly. A couple of things I like about this tool is that it allows me to create lists of keywords. So I can group up my different sites by lists and revisit them at a later date. I can export the data to CSV and start building out campaigns. It also keeps a nice scrolling list of the last 20+ keywords you have looked up. The SEO difficulty indicator comes in very handy as well! As far as ease of use goes, KWFinder wins hands down.
Although more and more keywords are getting encrypted by Google every day, another smart way to come up with keyword ideas is to figure out which keywords your website is already getting found for. To do this, you'll need website analytics software like Google Analytics or HubSpot's Sources tool. Drill down into your website's traffic sources, and sift through you organic search traffic bucket to identify the keywords people are using to arrive at your site.
This is slightly more complicated than it used to be, because you have to actually create a live AdWords Campaign as part of the process! This puts many people off, as it looks as if you have to actually advertise in order to use the tool. You don’t — you can just setup the campaign and then pause it before it runs so you don’t have to spend a penny.

1) Ahrefs to quickly see “the big picture” when it comes to any keyword I'm researching. I can instantly see the top holders in the SERPs. I then immediately take the top holders list and go check out their sites. I need to make sure I can beat them content-wise, otherwise I will search for another keyword to try and rank for, or perhaps go down the long-tail route. The Ahrefs tool and data quality get better and better every year. It's one of my favorite tools.


One possible problem is that although the Keyword Planner has some cool new features (including integration of the Google Traffic Estimator, which will be retired too), as of this writing, the indispensable Exact Match and Phrase Match features are nowhere to be found! Whole books will become useless without these, so I hope Google will eventually port them to the Keyword Planner. Nor do you see the “Include specific content” option, which is a life-saver for the adult industry, which spends the most on Google PPC.
I hope it’s easy enough for you to clearly see how pretty much any website page or blog post can be slightly modified in order to get optimized around a certain keyword. For the Busy Budgeter example – Rosemarie could easily write a brand new article – or change the title of an existing article that is already written on a similar topic, add some subheadings and a few paragraphs and have it optimized for this really low competition keyword. A keyword like this will likely bring in new visitors month after month – and Rosemarie could direct readers of that article to some of her ‘make money online’ tutorials that we already know are very profitable for her!
To be able to rank in the search engines is an art that must be understood and finding the right Keyword tool that fits into your comfort zone is a must. What I mean by ‘comfort zone’ is having a keyword tool that doesn’t confuse you before you begin even searching. Some go into far too much detail than is necessary. All you need really are good long tail ‘common sense’ keywords that other marketers may have missed.
Note: If you can’t justify using Ahrefs on a monthly basis, you could sign up for a month, do your KW research and cancel. That said, if you can justify the monthly pricing it’s well worth keeping because you’ll get access to the ongoing functionality such as rank tracking and web monitoring. It also means there’s no need to use any other tools to track rankings or monitor mentions on the web.
I learned a lot from you and now make a couple hundreds per month in extra cash thanks to your advice. You provided us with great content and a great tool. I’m very happy for you. I have to say though that I’m sad you sold… customer service is so so so far and I know it’s cool for owners to sell subscriptions instead of selling it for a one time fee and I know it’s a new trend online but it’s really a trend I don’t like as a customer… Anyways. I’m very happy for you. Many thanks and congrats !!!
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